AirOps

Set and execute an AI discovery strategy that gets your brand chosen

Intermediate
Screenshot of AirOps, Set and execute an AI discovery strategy that gets your brand chosen

What is AirOps?

AirOps helps marketing teams build and run an AI discovery strategy, combining agents, data and brand governance to research, publish and refresh content so brands get chosen by AI assistants. It pairs the platform with hands on strategy support and measurement focused on buyer market share.

AirOps is built around a specific bet: that the buyer journey now compresses into a single recommendation from an AI assistant, and brands that win that moment will take the market. Rather than selling a standalone rank tracker, the company pairs a platform with hands on strategy work, positioning itself as a partner that helps marketing teams decide where to invest across the channels that shape AI discovery, then execute against that plan continuously. The product side combines agents, data pipelines, brand governance and content operations. Teams use it to research the questions buyers ask, publish and refresh content at scale, and keep a consistent brand voice across everything the system generates. The homepage emphasizes that the platform learns from each run, so research and publishing cycles sharpen rather than repeat. Measurement is framed around market share among the buyers that matter, not a single visibility score, with competitors' positions mapped alongside your own so investment decisions are grounded in real commercial context. In practice this suits growth, SEO and content leaders at established companies, particularly ones with enough content surface area that manual tracking has stopped being useful. Named customers on the site include Upwork, Ramp, Webflow, Chime, HubSpot, Carta, Brex, Wiz, Ironclad, KAYAK and Gong, which points to a mid market and enterprise orientation. Teams can also draw on research reports, a blog, an events calendar, a newsletter and AirOps University for education around answer engine optimization and generative engine optimization. Against alternatives, AirOps is less a self serve monitoring dashboard and more an operating system for AI search strategy, with services attached. That breadth is the differentiator and the barrier: buyers who want a cheap visibility score can find one elsewhere, while buyers who want a repeatable system for earning AI trust and tying it to pipeline will find the fit stronger. Expect an evaluation conversation rather than an instant signup.

How do you use AirOps?

  1. 1Understand the AI discovery approach
    Review why AirOps treats AI recommendations as a single decisive moment in the buyer journey, and how that reframes channel investment.
    AirOps — Understand the AI discovery approach
  2. 2Map where your brand stands
    Work through market share and competitor positioning for the buyers you actually target, so priorities are set before content work begins.
  3. 3Define channel mix and strategy
    Agree on which channels influence AI discovery for your category and build an investment plan that fills the marketing funnel.
    AirOps — Define channel mix and strategy
  4. 4Set up agents and brand governance
    Configure the platform's agents, data sources and brand rules so research and publishing follow consistent standards.
    AirOps — Set up agents and brand governance
  5. 5Run the research and publishing loop
    Create, publish and refresh content on a repeating cycle, using results from each run to refine the next one.
  6. 6Track results against pipeline
    Review performance regularly with the team, adjust as the AI search market shifts, and connect movement to revenue.
    AirOps — Track results against pipeline

Pros and cons

Pros

  • Combines strategic guidance with an execution platform, rather than leaving teams to interpret a dashboard aloneAI
  • Measurement is framed around share among target buyers, which is more decision useful than a generic visibility scoreAI
  • Content research, publishing and refresh cycles are tied into one continuous system that updates with market shiftsAI
  • Brand governance and data layers keep large scale content operations from drifting off voiceAI
  • Reported results tied back to pipeline and revenue rather than rankings in isolationAI

Cons

  • Pricing and plan tiers are not stated on the homepage, so budget fit requires a sales conversationAI
  • The positioning is strategy led, meaning buyers wanting a quick self serve visibility check may find it heavyAI
  • No named third party integrations are listed on the homepage, so fit with an existing marketing stack is unverifiedAI
  • Success depends on having sufficient content volume and a team to act on the recommendationsAI
  • Claims about learning and improving over time are not backed by published methodology on the homepageAI

How much does AirOps cost?

Support

The AirOps team works hands on with customers from strategy setting through execution, tracking results and adjusting as the market shifts. Documentation, a blog, research reports, events and AirOps University are also available.

Learn more

Features

An AI discovery platform that combines agents, data, brand governance and expert guidance. Teams research, publish and refresh content continuously, track market share against competitors for target buyers, and connect AI search performance back to pipeline and revenue.

Learn more

Frequently asked questions about AirOps

  • How do you use AirOps?
    The walkthrough on this page covers 6 steps: 1. Understand the AI discovery approach 2. Map where your brand stands 3. Define channel mix and strategy 4. Set up agents and brand governance 5. Run the research and publishing loop 6. Track results against pipeline.
  • What platforms does AirOps support?
    AirOps is available on Web App.
  • What are the limitations of AirOps?
    Pricing and plan tiers are not stated on the homepage, so budget fit requires a sales conversation. The positioning is strategy led, meaning buyers wanting a quick self serve visibility check may find it heavy. No named third party integrations are listed on the homepage, so fit with an existing marketing stack is unverified.

Status

StatusActive
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Added10/21/2026

Platforms

Web App

Pricing

Paid