Free trial
Non Prime customers can try Alexa+ free on an eligible Echo device when they buy the device, with no subscription required. Prime membership pricing also mentions a free trial where applicable.
Learn moreAlexa
Amazon's conversational AI assistant, free with Prime
Beginner
What is Alexa?
Alexa is a voice chat tool. Alexa+ is Amazon's conversational assistant for Echo, Fire TV, Fire tablets, the mobile app and the browser. It handles natural multi topic dialogue, shopping lists, smart home control, media discovery, photo storage and third party services.
Alexa+ is Amazon's rebuilt voice assistant, positioned as a proactive AI layer that follows a user across the home and out of it. The pitch rests on natural conversation: instead of issuing single commands, users can talk through several topics in one exchange, ask for more than one thing at a time, and carry an unfinished conversation from an Echo speaker to the mobile app or a browser tab. Amazon describes the assistant as personalized, tuned to a household's entertainment tastes, deal tracking and smart home setup. The practical scope goes well beyond timers and weather. The listing highlights smarter shopping and list management across Amazon and other retailers, control of lights, thermostats and cameras from computer or phone, help finding music or a film on Fire TV, and access to tens of thousands of services from third party brands, some of which Amazon marks as coming soon. Photos and video storage sit inside the subscription tiers, and the newest Echo hardware adds presence and visual detection for routines. Amazon also frames Alexa+ as an accessibility and self care aid, with dedicated help and personalization pages. The buying decision is really a tier decision. The free plan gives a focused Alexa+ experience on Alexa.com and the mobile app with limited daily usage; the original Alexa stays on Echo devices. Prime members get the full assistant across Echo, Fire TV, Fire tablets and built in devices, with unlimited usage and unlimited photo storage. Non Prime users can pay a monthly Standard rate for the same reach. Anyone already paying for Prime effectively receives the assistant at no extra cost, which makes the standalone tier hard to justify for that audience. Against general chatbots, the advantage is device presence and Amazon account integration; the tradeoff is that the experience is tied to Amazon's hardware and retail ecosystem.
How do you use Alexa?
1Check what Alexa+ includes
Read the overview of capabilities and eligible devices to see which surfaces support the new assistant and which features sit behind each plan.
2Pick a plan tier
Compare Free, Prime and Standard side by side, paying attention to daily usage limits, device coverage and storage allowances before committing.
3Sign in with your Amazon account
Sign in securely so the assistant can connect to your shopping, lists and smart home devices. The same account carries your settings across devices.
4Open Alexa in the browser or app
Use Alexa.com on desktop or install the mobile app to chat by voice or text. Conversations started on one device can be resumed on another.
5Link devices and services
Pair Echo, Fire TV or Fire tablet hardware and connect smart home devices so voice control and routines reach the whole household.
Pros and cons
Pros
- Free with an existing Prime membership, with no separate assistant chargeAI
- Conversation carry over between Echo devices, the app and the browserAI
- Shopping and list management spans Amazon and other retailersAI
- Smart home control from desktop and mobile, plus voice on supported devicesAI
Cons
- Free tier caps daily usage and omits Echo device access for the new assistantAI
- Full experience is tightly bound to Amazon hardware and account ecosystemAI
- Third party service catalog is partly described as coming soonAI
- Standalone Standard price is steep next to a Prime membershipAI
- Photo and video storage limits differ sharply between tiersAI
How much does Alexa cost?
Pricing
Three tiers: Free at $0 per month with focused AI and limited daily usage on Alexa.com and the app; Prime, included with a Prime membership, with unlimited usage and full device coverage; Standard at $19.99 per month for non Prime users. Prime itself is $14.99 per month after any free trial.
Learn moreSupport
Amazon hosts Alexa+ help and resources, a getting started guide, Echo device help, and separate privacy settings pages for managing voice and camera controls.
Integrations
Works with Echo devices, Fire TV, Fire tablets and Alexa built in partner products, plus Amazon shopping, lists and photo storage. Smart home devices that work with Alexa can be paired without a separate hub.
Features
Natural multi topic conversation, conversation handoff across devices, shopping and list management across retailers, smart home control from desktop and mobile, media discovery on Fire TV, photo and video storage, personalized recommendations and routines, access to a large catalog of third party services, and voice or typed chat in the browser.
Learn moreFrequently asked questions about Alexa
How much does Alexa cost?
Three tiers: Free at $0 per month with focused AI and limited daily usage on Alexa.com and the app; Prime, included with a Prime membership, with unlimited usage and full device coverage; Standard at $19.99 per month for non Prime users. Prime itself is $14.99 per month after any free trial.Does Alexa offer a free trial?
Non Prime customers can try Alexa+ free on an eligible Echo device when they buy the device, with no subscription required. Prime membership pricing also mentions a free trial where applicable.How do you use Alexa?
The walkthrough on this page covers 5 steps: 1. Check what Alexa+ includes 2. Pick a plan tier 3. Sign in with your Amazon account 4. Open Alexa in the browser or app 5. Link devices and services.What platforms does Alexa support?
Alexa is available on Web App, iOS and Android.What does Alexa integrate with?
Works with Echo devices, Fire TV, Fire tablets and Alexa built in partner products, plus Amazon shopping, lists and photo storage. Smart home devices that work with Alexa can be paired without a separate hub.What are the limitations of Alexa?
Free tier caps daily usage and omits Echo device access for the new assistant. Full experience is tightly bound to Amazon hardware and account ecosystem. Third party service catalog is partly described as coming soon.
Status
StatusActive
Views0
Outbound clicks0
Added10/22/2026
Platforms
Web AppiOSAndroid
Pricing
FreemiumSubscription
