Balzac

Balzac is an autoblogger tool. Autopilot SEO and GEO content service. Point it at a website and it researches keywords, writes sourced long-form articles, publishes them to your CMS on a schedule, then tracks Google rankings, indexing and citations in ChatGPT search and AI Overviews.

Balzac is an SEO and GEO (generative engine optimization) service that works from a single input: your website address. After it crawls the site, it builds a business and audience profile, studies competitors, and produces a list of keyword opportunities with search volume and difficulty scores. From that list it plans a publishing calendar and writes articles on a weekly schedule, aiming at two targets at once: conventional Google rankings and citations inside AI answers such as ChatGPT search and Google AI Overviews. The writing layer is where Balzac differs from generic content spinners. It drafts long form pieces (the sample shown runs near 2,800 words), attaches facts to listed sources, strips out phrases it treats as AI cliches, and adds structured elements like FAQ blocks and schema. A pre-publish review screen flags weak spots, for example a title or meta description that runs past recommended lengths, or a number in the draft that does not appear in the research notes. Publishing runs through a one-click OAuth connection to WordPress, Webflow, Wix or GoHighLevel, or through a webhook and API, and later edits to a live post are pushed to the CMS as updates. The reporting side covers the full funnel: articles written, live, indexed by Google, ranking in the top 100, and cited in AI answers, with clicks per page pulled from Google Search Console each Monday. A weekly digest email summarizes movement. Developers and tinkerers can drive the same engine from Claude, ChatGPT or Cursor through an MCP server, a CLI or a REST API. This fits small teams and solo operators running a content-led site: ecommerce blogs, local service businesses, agencies handling client blogs. It is a poor match for anyone who wants paragraph-level editorial control, because the product is explicitly built to keep publishing without human input.