Citable

Citable is an AI search tool that turns AI shopper research into campaigns you approve and measure in your orders. Citable is an answer engine optimization and campaign tool for ecommerce brands. It reconstructs which shopper groups AI answers send to competitors, proposes campaigns across your own pages and ChatGPT Ads for approval, and measures results in your store's orders.

Citable is a campaign management tool built for brands whose customers research heavily before they buy. The premise is simple: a growing share of considered purchases now begins inside an AI answer, where a shopper asks ChatGPT which product or brand to start with. Citable reconstructs what those buyers are deciding, shows where an AI answer sends them to a competitor instead, and then builds a plan of work to change that outcome. It occupies the answer engine optimization space but frames itself as a growth channel rather than a visibility monitor. The product follows a three part loop. Decode reconstructs which shopper groups AI answers route elsewhere and why, using buyer personas and citation share per collection. Act produces a ranked list of campaigns that can run across your own product and content pages and, where it fits, ChatGPT Ads, with every item queued for your approval before anything publishes. Improve is the proof stage: results are read back in your store's own orders, alongside session and visitor lift, so the claim is tied to revenue rather than mention counts. This is aimed at ecommerce brand owners and growth leads, particularly in categories with long comparison cycles such as apparel, health products and considered retail. It is not a fit for businesses with purely impulse-driven funnels or no product page estate to rework. The positioning matters: Citable explicitly says it cannot control what an AI answers. What it changes is the material the model has to work with, then retests the same questions and checks the orders. Brands already running an AI visibility dashboard will find the difference is execution plus approval gates, not more charts. Public case studies make the pitch concrete: Misshow reports ChatGPT-attributed revenue moving from 0.8 percent of sales in Q2 to 6 percent in Q3, and Thyra Health reports being cited in 19.3 percent of the EHR questions tested against 8.7 percent for the next brand. A free account lets a brand run one audit of which brands ChatGPT recommends in its category before paying anything.