&facts

&facts replaces slow surveys and bought reports with minutes-long market and product research. It analyses billions of real-world signals from search, sales and social sources to surface consumer trends, demand validation and competitor context for brands, founders and agencies.

&facts is a market research platform built around a simple premise: instead of asking consumers what they think, read what their behaviour already reveals. The product pulls from billions of real-world signals drawn from search activity, retail sales and social conversations (the homepage shows logos for Google, TikTok, X, Shopify, Walmart, Tesco and Sainsbury's, among others) and turns that raw material into structured insight reports. The pitch is speed and objectivity: what used to take weeks of survey design, panel recruitment and report buying is compressed into minutes. The workflow runs in three stages. A user creates a report request, the system builds context around it and sources current, relevant data, an AI data engine processes and distils that material, and the output lands as actionable insights covering consumer behaviour, preferences and potential opportunities. The homepage splits this into two products: Market Insights, aimed at spotting emerging trends before they reach the mainstream and tracking shifts in consumer preference, and Product Insights, aimed at validating demand for a new product, refining it against consumer priorities and lowering launch risk. The natural audience is brand strategists, founders and product teams at consumer-facing companies, especially direct-to-consumer and retail brands, plus the agencies that serve them. Testimonials on the site come from a brand strategist, DTC founders and creative directors, and reference use cases such as new product development, market entry and competitor dissection. Teams that would otherwise commission a research agency or field a survey get a faster first pass here. Against alternatives, &facts positions itself as a replacement for slow traditional research rather than a complement to it. Survey platforms and focus group providers remain better where you need to interrogate a specific named audience with controlled questions. &facts is the better fit when the question is broad (is there demand, what is shifting, how do competitors sit) and the answer is needed the same day.