KNWN

KNWN is a question answering tool. KNWN tests how AI shopping agents see a brand: whether assistants mention it, whether crawlers can read its product pages, whether an agent picks it over a rival, and whether checkout can be completed.

KNWN is an agent readiness platform for consumer brands. Its premise is that AI assistants now research, compare and buy on a shopper's behalf, so a store's real audience includes software as well as people. KNWN tests how your site performs at each point in that journey and reports where the sale falls apart. The company breaks every AI purchase into four stages. Find asks whether an assistant mentions you at all when a shopper asks for options. Read asks whether an agent can load and parse your product pages, since bot blocking or price and stock buried in scripts can make a page look empty. Choose covers selection: KNWN's research, drawn from 400 shopping attempts across 20 purchase scenarios, found the brand an assistant recommends is not always the brand it picks when told to buy. Buy covers checkout, where account walls, pop-ups and captchas stop an automated order. The product line maps onto those stages. KNWN Visibility tracks how ChatGPT, Claude, Gemini and Perplexity describe a brand, which prompts it wins, and where competitors appear instead. DualWeb serves AI crawlers a clean, synchronized copy of a site at the same URL while the human-facing site is left untouched. KNWN Studio builds custom MCP servers and ChatGPT apps so agents can search, compare and act on a catalog, with the code owned by the client and running in the client's own infrastructure. The Agent Diagnostic sits across all three and tells a brand which fix, if any, is worth making. The fit is narrow by design. KNWN targets brands with their own storefront and a working product catalog, and states plainly that Amazon-only sellers, teams wanting a redesign, or anyone after a basic chatbot should look elsewhere. It is an assessment and infrastructure service rather than a self-serve analytics dashboard, and the diagnostic is scoped on a call. Buyers comparing it to conventional SEO suites should understand this is a different discipline: it measures agent comprehension and selection, not ranking positions on a search results page.