LooksCraft

LooksCraft turns a written brief into actor-led UGC ads, product photos, and voiceovers on a single canvas, with plan-based pricing that charges for finished videos rather than credits.

LooksCraft is a browser based canvas built around one idea: you describe the ad you want in plain language, and the platform assembles the rest. A typical brief is a single sentence such as three TikTok ads for a coffee mug, optionally paired with a product photo or pasted product link. From there LooksCraft writes the script, picks an AI actor from its library, selects a voice, and proposes a plan with a cost estimate before anything renders. A finished clip reportedly arrives in roughly two minutes. The output is aimed at the product page and the social feed rather than the cinema. Ads, reviews, testimonials, explainers, short social clips, product photography, voiceovers with lip sync, and music can all be generated side by side, which is useful when a matched set of assets is more valuable than any single hero video. Actors can be filtered by look, age, and setting, so a running shoe spot can be cast in a gym rather than a studio. Because the same canvas holds images and audio, the pieces share a visual and tonal identity. Editing is handled conversationally. Instead of a timeline, you request changes: make the hook punchier, translate it to Spanish, cut the first two seconds, swap the music. LooksCraft reworks only the affected segment and stitches it back, and it states that most of these edits are free and instant. Trims, cuts, joins, speed changes, caption restyling, background removal, aspect ratio re-exports, and 4K upscaling sit in the same free tier. The economics are the clearest differentiator. Plans are billed by video generation rather than by credits, with Launch, Studio, and Agency tiers granting 8, 30, and 80 generations per month respectively alongside product photo allowances and seats. Edits, retries, and failed runs do not count against the quota. It competes less with raw model providers and more with the stack of a video tool, an image tool, a voice tool, an editor, and stock footage that small brands often assemble separately. Established editing suites still win on frame level control.