Loti

Loti is a content detector tool that finds and removes unauthorized copies of your face and voice online. Loti AI monitors the web for unauthorized images and videos of a person's face and voice, then helps issue takedowns. Built on partial face recognition, it serves individuals through a free monitoring tier and public figures through the paid Watchtower plan.

Loti is a likeness protection service that watches the open web for images and videos of a person and helps get unauthorized material taken down. It began life as a partial face recognition system built on a large training dataset, which lets the matching engine identify someone even when their face is partly hidden or the clip is low quality. In 2024 the company narrowed its commercial focus toward celebrities and public figures, and it now also sells a consumer tier that tracks faces and voices across the internet. The mechanics are straightforward. Members register their likeness and voice, which Loti uses solely to confirm identity and to match scan results. A distributed scanning network crawls what gets uploaded each day, surfaces candidate matches, and the member reviews each hit and decides whether it should stay or be removed. Removal requests are dispatched from the same dashboard. Public figures on the Artist plan get Watchtower, the company's bulk detection and takedown tool, and can also create and share a managed AI likeness for brand work and appearances without being physically present. A developer API for centrally managed likeness and brand rights is listed as coming soon. The split in the product matters when comparing options. Free monitoring and takedowns target ordinary individuals who want to know whether their photo is being reused; the paid Artist tier targets actors, musicians, athletes, executives and creators, with demo-led onboarding for representatives of talent above roughly 500K followers. Loti is not a reverse image search utility in the classic sense: it does not exist to help you find the source of a picture you stumbled on, it exists to find copies of you. Buyers should weigh that narrower purpose, the waitlist for the consumer tier, and the fact that takedown outcomes still depend on the platforms hosting the content.