Marketrix

Marketrix is a landing page analysis tool. Marketrix runs AI personas drawn from a 259 million adult U.S. population through your live product in real browsers to test research questions, surveys, A/B variants and QA before real users arrive.

Marketrix is a research platform built on PersonaOS, a simulated population of 258,997,342 U.S. adults, one for every adult the Census counts in a U.S. household. A second view sits inside that population: the 155,481,840 jobs the BLS counts as the workforce, anchored to O*NET. The two views are never added together. Each persona carries a real occupation, location, firm size and buying role, plus 14 public sources behind its attributes and a quote only where a real person actually said it. In practice you bring a live product and ask a question. Marketrix sends the personas into your product in real browsers, not as scripted bots, and they react according to the profile they were drawn from. Typical jobs map to the solution pages: synthetic user research for panel-grade insight in hours, surveys and market research that compress weeks of fieldwork, simulated A/B testing to pick a variant before shipping, and self-operating QA that catches bugs ahead of users. The published Mercury versus Bank of America study ran 10,284 simulated founders against two banking sites and is a useful reference for the format of a report. The platform positions its output as hypotheses rather than findings. A repeatable cycle starts with prior evidence, builds a persona model, drafts simulated hypotheses, checks them against a human study, then revises the evidence before the next round. Teams that buy this are usually product, UX and marketing groups that need directional signal fast and are willing to pair it with real respondents later. Compared with traditional panel vendors, the trade is speed and cost against external validity. Marketrix is candid about that gap, publishing methodology papers and labelling every simulated result. Buyers who want validated human data only will find it a complement rather than a replacement.