Marvlus

White label SEO and AI visibility software built for agencies

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Screenshot of Marvlus, White label SEO and AI visibility software built for agencies

What is Marvlus?

Marvlus is an AI search tool. Marvlus combines an embeddable white label SEO and AI visibility audit, branded competitor reports, AI mention tracking, rank tracking and an agency CRM. It is built for digital marketing, SEO, web design and AI search agencies plus freelancers who want lead capture and client management in one place.

Marvlus is a white label SEO platform aimed at agencies, freelancers and consultants who handle marketing for clients. Rather than stitching together a rank tracker, an audit tool and a separate CRM, it bundles lead capture, SEO and AI visibility auditing, branded reporting and client management into a single dashboard. The pitch is a closed loop: attract a prospect with a free audit, impress them with a branded report that compares them to competitors, then keep them organised inside the same system. The lead generation piece is an embeddable audit widget. One snippet goes on a homepage, landing page or blog post, the visitor enters their URL and email, and an SEO and AI visibility report is generated in about a minute. The visitor sees a branded result while the agency receives the contact details by email and in the dashboard. No developer work is needed for the embed, and the widget carries the agency's own logo and colours rather than Marvlus branding. Reporting is where the product differentiates itself. Audits become white-label documents that place a prospect alongside their competitors, covering Google rankings, which brands AI tools mention, and prioritised recommendations. Reports can be shared as an anonymous link or exported as a PDF, and the prospect never sees the underlying platform. An agency CRM then holds those leads and existing clients, moving them through stages from Not Contacted to New Customer, assigning SEO and AI tasks, and producing progress reports that show score changes, ranking gains and completed work. The AI mention tracking is the feature that separates Marvlus from conventional SEO suites, following brand visibility across ChatGPT, Claude, Gemini and other assistants. It sits in a crowded market alongside established agency SEO platforms, and its case rests on packaging the AI visibility angle with lead capture and CRM at a price smaller shops can justify. Agencies already committed to a full CRM may find the pipeline lighter than they need.

How do you use Marvlus?

  1. 1Start the free trial and open the dashboard
    Create an account from the Marvlus site to begin the 7 day trial, then sign in to the web dashboard where audits, leads, reports and clients are managed.
    Marvlus — Start the free trial and open the dashboard
  2. 2Run a first audit on your own site
    Paste a website URL into the audit tool, add an optional target keyword and run the report. It takes about a minute and shows the issues holding the site back in plain language.
    Marvlus — Run a first audit on your own site
  3. 3Apply your branding to the audit and reports
    Add your agency logo and colours so the embedded audit and the generated reports carry your identity, and check a shared link to confirm Marvlus does not appear.
    Marvlus — Apply your branding to the audit and reports
  4. 4Embed the lead capture audit on your site
    Copy the snippet from the lead generation area and paste it on your homepage, a landing page or a blog post. Submit a test entry to confirm the report arrives and the lead is recorded.
    Marvlus — Embed the lead capture audit on your site
  5. 5Set up AI visibility and rank tracking
    Add the client or prospect brand and the keywords you want to follow, then review which competitors appear in Google rankings and in AI assistant answers across ChatGPT, Claude and Gemini.
  6. 6Move leads into the CRM pipeline
    Take the prospects captured by the audit and move them through pipeline stages, assign their SEO and AI tasks, then generate progress reports once work is underway.

Pros and cons

Pros

  • Embeddable audit widget captures leads automatically and requires only a copy and paste snippetAI
  • Reports are fully white label, shareable as anonymous links or PDFs, so prospects never see MarvlusAI
  • AI mention tracking across ChatGPT, Claude and Gemini sits alongside conventional rank trackingAI
  • Lead capture, auditing, reporting and client management share one dashboard instead of separate subscriptionsAI
  • Audits run in roughly 60 seconds and recommendations are written in plain language for non-technical prospectsAI

Cons

  • The CRM is described around a simple staged pipeline, which may be thin for agencies with complex sales processesAI
  • No public information on how many keywords or AI prompts a plan covers, so cost at scale is hard to estimate before signing upAI
  • Rank tracking is tied to Google in the materials shown, leaving visibility on other search engines unclearAI
  • AI mention tracking depends on how assistants surface brands, which can shift between model updates and complicate reportingAI
  • Only a 7 day trial is offered, which is tight for testing embeds, reports and CRM with real client dataAI

How much does Marvlus cost?

Free trial

A 7 day free trial is offered, with the option to cancel at any time. Card details and plan limits are not stated on the homepage, so the pricing page is the place to confirm them.

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Features

Core features are an embeddable white label SEO and AI visibility audit for lead capture, branded reports that compare a prospect with competitors on rankings and AI mentions, AI mention tracking across ChatGPT, Claude, Gemini and others, Google rank tracking, and an agency CRM with a client pipeline, prioritised SEO and AI tasks, and progress reports.

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Frequently asked questions about Marvlus

  • Does Marvlus offer a free trial?
    A 7 day free trial is offered, with the option to cancel at any time. Card details and plan limits are not stated on the homepage, so the pricing page is the place to confirm them.
  • How do you use Marvlus?
    The walkthrough on this page covers 6 steps: 1. Start the free trial and open the dashboard 2. Run a first audit on your own site 3. Apply your branding to the audit and reports 4. Embed the lead capture audit on your site 5. Set up AI visibility and rank tracking 6. Move leads into the CRM pipeline.
  • What platforms does Marvlus support?
    Marvlus is available on Web App.
  • What are the limitations of Marvlus?
    The CRM is described around a simple staged pipeline, which may be thin for agencies with complex sales processes. No public information on how many keywords or AI prompts a plan covers, so cost at scale is hard to estimate before signing up. Rank tracking is tied to Google in the materials shown, leaving visibility on other search engines unclear.

Status

StatusActive
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Added10/21/2026

Platforms

Web App

Pricing

Free TrialSubscription