Predict

Predict is an AI tool. Neurons Predict scores ad creative against a neuroscience model trained on 100B+ data points, predicting attention, emotion, cognition and memory before an asset ships. Built for agencies and brand teams that want fewer subjective revision rounds.

Neurons Predict is a creative testing tool that estimates how people will respond to an ad before it runs. It comes from Neurons, a Danish company founded in 2013 by neuroscientist Dr. Thomas Zoëga Ramsøy, and its predictions are built on a proprietary database of brain responses gathered from more than 300,000 people worldwide. The pitch is straightforward: instead of arguing over subjective opinions in a review meeting, teams get scored predictions of attention, emotion, cognition and memory for a given asset. The scoring framework follows what Neurons calls the 4 Powers of Effective Advertising: attention, emotion, cognition and memory. Outputs include a focus score, areas of interest, attention percentage per element, a percentage-seen figure and relative attention for video, plus an emotional engagement score built from feelings such as trust, interest and motivation. Cognitive demand indicates whether an asset is easy or hard to process, and the memory layer separates ad memory from brand memory, which matters when a memorable character distracts from the brand itself. The homepage claims 95 percent predictive precision compared to research. The tool is aimed at creative teams, media agencies, brand marketers and insights departments that produce a lot of advertising and want to cut down on revision rounds. In practice a team uploads or tests creative, reviews the element-level scores, and iterates on layouts, copy, logo placement and visuals. Neurons positions Predict inside a wider stack that also covers media iteration, campaign analytics and campaign insights, so scores can later be connected to reach, click-through and conversion data. Where it fits among alternatives: most AI ad tools generate creative or forecast plain CTR. Predict is closer to a research platform, substituting modeled consumer neuroscience for traditional panel testing. It suits organizations with real ad spend at risk and a willingness to learn the metric vocabulary. Buyers should confirm the exact metric set and validation approach rather than assuming one score answers everything. Pricing is not published on the homepage. A demo request is the stated entry point.