Ringly.io

Ringly.io is an AI calls tool. Ringly puts an AI phone agent named Seth on a Shopify store's support line. He answers order status, returns, subscription, product and policy calls 24/7, takes actions in Shopify and connected apps, and passes anything complex to the team by transfer, ticket or email.

Ringly is a phone support layer built specifically for Shopify stores. Its AI agent, Seth, picks up inbound calls at any hour and works through the questions that dominate a store's phone line: where an order is, how to start a return or exchange, subscription changes, product advice, inventory checks and policy questions. Seth identifies callers by their number, looks up their order history in Shopify and answers from the store's own policies rather than general knowledge. Where a call needs a person, it transfers live or opens a ticket in the help desk. The setup is designed for merchants without engineers. Connecting Shopify plus the shipping, returns, subscription and help desk tools you already run is the first step, and Seth then reads the catalog, site and written policies to build a working knowledge of the store. A separate AI manager called Coach takes plain language instructions (fix a shipping rule, teach a new skill, wire up another app) and applies them, so tuning the agent does not require a prompt editor or a developer. Calls typically go live in under an hour after forwarding an existing number or using the Ringly number supplied. In daily use, Ringly aims to close order status calls entirely and to hand returns and order changes to the team only when judgement is needed. A beta feature builds phone orders and texts the caller a Shopify checkout link. Every conversation is recorded with a summary, a category and a resolution outcome, and a dashboard reports resolution rate, calls sent to the team and revenue attributed to Seth against his cost. It suits small and mid sized Shopify brands whose support inbox is dominated by repetitive phone work and who want to keep their staff on higher value conversations. Merchants on other commerce platforms, or stores that need voice support in languages and workflows not covered by the setup, will find the fit narrower. The 65% resolution guarantee is the clearest signal of where Ringly expects to sit: as a first line of phone defence that escalates rather than replaces the team. Seth is named as an AI agent trained on more than 200,000 calls.