Roadway

Roadway is a landing page analysis tool. Roadway runs paid advertising through purpose-built AI coworkers backed by full-funnel measurement. Agents plan optimizations and campaign expansions, queue them for human approval, then execute, with workflows, task history and guardrails built for performance marketing teams.

Roadway is a web platform for performance marketers who want their paid channels managed by purpose-built agents rather than by hand. The system rests on three layers. First comes measurement: full-funnel data across paid and organic channels, either through direct connectors or a warehouse-native setup, mapped to real business outcomes like CAC and payback instead of the numbers each ad platform reports about itself. Second come the AI coworkers, channel-specific agents for surfaces such as Google Ads, Meta Ads and paid search, each given goals, funnel definitions and guardrails per channel. Third come workflows, the automated playbooks that handle reporting, optimization, scaling and experimentation on a schedule or on a trigger. In practice the coworker plans and the human approves. A paid search agent might review a large batch of search terms against a stated CAC target, flag the ones drifting over, recommend pausing, and propose mirroring the best Google campaigns onto Bing with a starting daily budget capped at target CAC. Nothing deploys until someone clicks approve; auto-approve is an opt-in setting and every action lands in a task history with its impact recorded. Agents also keep memory of what worked, so later recommendations draw on the team's own results. Triggers such as a CAC spike or a winning creative variant can kick off workflows, and outputs can land in Slack. The audience is growth and performance teams at companies already spending real money, not hobbyist advertisers. Roadway positions itself against generic assistants by pairing marketing-specific skills with native API calls for budget changes and a forward-deployed growth engineer who connects data, maps measurement and stands up the first agents. That onboarding model means it is less of a self-serve trial and more of a guided production deployment, which suits teams that want a working system quickly but expect an implementation conversation first. Custom tools extend the agents to anything with a hosted MCP server, added by URL, so context from Notion, Google Drive or Webflow can feed a chain of campaign work. Pricing is not published on the homepage.