The walkthrough on this page covers 6 steps: 1. Create an account 2. Describe your business and connect channels 3. Build the knowledge base 4. Set tone, language and filters 5. Review the inbox and rule matches 6. Compare plans and scale to clients.

What are the limitations of RYPL?

Homepage pricing details are not stated, so plan costs and limits have to be checked on the pricing page. Knowledge bases, rules and read-the-post features are split between tiers, so the lower plan is less capable. Complaint handling still needs a person, so the promised reduction in manual work is only partial.

RYPL

Name: RYPL
Author: RYPL

AI replies and moderation for ad comments on Meta and TikTok

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What is RYPL?

RYPL is an AI agent that replies to and moderates comments and DMs on Facebook and Instagram, plus comments on TikTok ads. It answers buyer questions from your website, product list and Q&A, hides spam and rude comments, and flags order complaints for you, replying in each commenter's language.

RYPL is an automated comment and direct message agent for brands that run paid social. It connects to Facebook, Instagram and TikTok, reads every comment that arrives under an ad or a post, and decides what to do with it: answer it, like it, flag it for a human, or hide it. The product is built around a simple observation the company published from its own data: roughly 38 percent of ad comments are pre-purchase questions about price, sizes, stock or shipping, and those are exactly the people an advertiser already paid to reach. Setup starts with a short description of the business. RYPL drafts an agent from that text, including tone, instructions and moderation rules, in about half a minute, and nothing goes live until it is switched on. Answers are drawn from a knowledge base made of a website, a product list and Q&A entries, plus PDF, TXT, DOCX and CSV uploads. Replies go out in the language of the commenter, and RYPL reports a median reply time of 17 seconds. Complaints and order problems are routed to a "Needs attention" queue rather than answered, praise gets a like or a thank-you, and spam or toxic comments are hidden. Each hidden comment carries a reason in the inbox. The tool suits online stores, creators, media publishers, affiliate media buyers and agencies that manage several client Pages. Agencies get a shared inbox and, on Ultra, unlimited accounts and channels. Extra layers sit on top of the base agent: saved replies you write yourself, conversation memory for returning buyers, review-before-hide approvals, banned word lists and author blocking. Some of these, along with reading a post's image or video thumbnail, are reserved for the Pro and Ultra tiers. Against general social media management suites, RYPL is narrow on purpose. It is not a scheduler or an analytics dashboard; it handles the reply and moderation layer under paid content, and it does not include SMS or live chat support channels.

How do you use RYPL?

1Create an account
Sign up with the free 7-day trial to reach the RYPL dashboard. No card details are mentioned on the homepage, so confirm the terms at signup before connecting accounts.
2Describe your business and connect channels
Write a short description of what you sell and how you talk. RYPL drafts the agent, its answers and moderation rules from it, then link the Facebook, Instagram and TikTok accounts you want covered.
3Build the knowledge base
Add your website, product list and Q&A entries, and upload PDF, TXT, DOCX or CSV files where the answers live. This is what the agent quotes when a buyer asks about stock, sizes or shipping.
4Set tone, language and filters
Choose the reply language (automatic detection matches each comment), write agent instructions, and define filters for spam, links and negative tone. Add banned words per channel and decide whether matches are hidden or deleted.
5Review the inbox and rule matches
Work the shared inbox: rewrite replies, take a thread over, or answer flagged complaints in Needs attention. On Pro, rule matches wait for your approval before anything is hidden.
6Compare plans and scale to clients
Check the pricing page for tier limits before adding more brands. Pro and Ultra unlock saved replies, post reading and rules, while Ultra adds conversation memory and unlimited accounts and channels for agencies.

Pros and cons

Pros

Replies in the commenter's language automatically, which matters when most ad comments arrive in languages other than EnglishAI
Complaints and order problems are flagged for a human instead of being answered by the AIAI
Every hidden comment shows a reason in the inbox, so moderation stays auditableAI
Setup drafts an agent and rules from a plain business description in about half a minuteAI
Banned words are checked before the AI reads a comment, catching obvious spam earlyAI

Cons

Homepage pricing details are not stated, so plan costs and limits have to be checked on the pricing pageAI
Knowledge bases, rules and read-the-post features are split between tiers, so the lower plan is less capableAI
Complaint handling still needs a person, so the promised reduction in manual work is only partialAI
The scope is ad and post comments plus DMs, not a full social suite for scheduling or reportingAI

How much does RYPL cost?

Free trial

A 7-day free trial is offered via the signup page; the homepage does not state card requirements or what the trial includes.

Learn more

Integrations

Connects to Facebook, Instagram and TikTok for comments and DMs; the homepage lists no other integrations.

Features

AI replies to ad and post comments on Facebook and Instagram plus TikTok ad comments, with Facebook and Instagram DMs handled by the same agent. Answers draw on your website, product list, Q&A and uploaded files, in the commenter's language. Moderation hides spam, links and rude comments, likes or thanks praise, and flags complaints. Includes saved replies, conversation memory (Ultra), review-first approvals, banned words and author blocking.

Frequently asked questions about RYPL

Does RYPL offer a free trial?
A 7-day free trial is offered via the signup page; the homepage does not state card requirements or what the trial includes.
How do you use RYPL?
The walkthrough on this page covers 6 steps: 1. Create an account 2. Describe your business and connect channels 3. Build the knowledge base 4. Set tone, language and filters 5. Review the inbox and rule matches 6. Compare plans and scale to clients.
What platforms does RYPL support?
RYPL is available on Web App.
What does RYPL integrate with?
Connects to Facebook, Instagram and TikTok for comments and DMs; the homepage lists no other integrations.
What are the limitations of RYPL?
Homepage pricing details are not stated, so plan costs and limits have to be checked on the pricing page. Knowledge bases, rules and read-the-post features are split between tiers, so the lower plan is less capable. Complaint handling still needs a person, so the promised reduction in manual work is only partial.