What platforms does Scrunch support?

Scrunch is available on Web App.

What are the limitations of Scrunch?

AI answer visibility is a moving target: model behavior and citation patterns shift, so historical reports may age quickly. The value depends on site access and implementation work, so teams without engineering or CMS support will get less from the optimization features. Agent Pages add a second content rendering to maintain, which creates drift risk if the human page changes and the agent version does not.

Scrunch

Name: Scrunch
Author: Scrunch

Get your brand cited in AI answers, not just ranked in search.

Intermediate

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What is Scrunch?

Scrunch is an AI tool that gets your brand cited in AI answers, not just ranked in search. Scrunch monitors how brands appear in AI search answers, tracks agent traffic and citations, and serves AI-optimized Agent Pages so assistants can read and recommend your site.

Scrunch is an AI visibility platform built around a straightforward premise: buyers increasingly ask AI assistants for recommendations before they ever open a browser tab, so brands need to be legible to agents as well as to people. The product pairs monitoring (how your brand appears in AI answers, which sources get cited, how shopping queries resolve at the product level) with optimization work on your own site, so the fixes happen where the crawlers and agents actually read. The Agent Experience Platform is the technical core. Agent Pages serve a stripped-down, semantically rich version of a page to AI agents while keeping the regular human experience intact, and the sample documentation shown on the homepage illustrates the approach with token counts dropping from six figures to a few thousand on the same content. Around that sit Agent Traffic analytics for understanding which AI systems visit and what they do, and Site Diagnostics for finding the structural problems that keep AI from consuming your pages cleanly. In day-to-day use, a team runs a visibility audit, reviews citation and insight dashboards to see where competitors are winning answers, then acts on the recommendations and monitors the shift over time. Shopping support extends the same measurement to individual products, and AI Search Trends shows broader patterns in how people query assistants. Case study material (Akamai is cited for a 5x lift in brand presence) and a dedicated enterprise tier suggest the product is aimed at organizations with real search budgets. It fits alongside classic SEO suites rather than replacing them. Scrunch does not pitch itself as a keyword rank tracker; it assumes you already care about organic search and adds the AI answer layer on top. Agencies get their own track, and the free visibility audit is the natural entry point before committing to a plan.

How do you use Scrunch?

1Run a free AI visibility audit
Start on the homepage and launch the visibility audit. Results are shown in roughly 30 seconds and no credit card is needed, so it works as a zero-risk first look at where your brand stands.
2Read the citation and insight reports
Use the monitoring views to see which answers mention your brand, which sources get cited, and what the platform recommends changing first. Treat the insights as a prioritized worklist rather than a scoreboard.
3Review agent traffic and site diagnostics
Check which AI systems reach your site and what they request, then run diagnostics to find content and structure problems that block clean consumption by agents.
4Deploy Agent Pages
Set up an optimized delivery layer for AI agents so they receive token-light, semantic versions of key pages while human visitors keep the standard experience.
5Track product-level visibility
Teams selling online can extend monitoring to individual products to see how shopping-related AI queries surface their catalog against competitors.
6Book a walkthrough or start a trial
For pricing, enterprise scale, or agency setups, book a demo or begin the trial from the sign-up flow to get account-level access.

Pros and cons

Pros

Combines monitoring with actual site changes, including Agent Pages that serve token-light content directly to AI agentsAI
Covers the full funnel: brand citations in answers, agent traffic on your site, and product-level shopping visibilityAI
Structured insights surface concrete optimization steps rather than leaving you with a dashboard and no planAI
Free visibility audit runs in about 30 seconds with no credit card, which makes it easy to evaluate before buyingAI
Separate enterprise and agency tracks, with published customer results such as Akamai's reported 5x brand presence liftAI

Cons

AI answer visibility is a moving target: model behavior and citation patterns shift, so historical reports may age quicklyAI
The value depends on site access and implementation work, so teams without engineering or CMS support will get less from the optimization featuresAI
Agent Pages add a second content rendering to maintain, which creates drift risk if the human page changes and the agent version does notAI
Pricing is not published on the homepage, so cost comparison against established SEO platforms requires a sales conversationAI
No native mobile apps and little indication of third-party integrations, which may not fit stacks built around existing SEO toolingAI

How much does Scrunch cost?

Free trial

The homepage offers a free trial via the sign-up link and a free AI visibility audit that returns results in about 30 seconds with no credit card required. Trial length is not stated on the homepage.

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Support

Support is not described in detail on the homepage. The site lists a demo booking page, FAQs, how-to guides, and blog resources, and enterprise plans are marketed with dedicated service levels.

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Features

Agent Pages deliver an AI-optimized version of your site to agents, Agent Traffic analyzes AI visits, and Site Diagnostics flags obstacles to AI crawling. Monitoring covers brand citations, actionable insights, and product-level shopping visibility, with AI Search Trends for broader query patterns and an Agent Experience Platform tying the pieces together.

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Frequently asked questions about Scrunch

Does Scrunch offer a free trial?
The homepage offers a free trial via the sign-up link and a free AI visibility audit that returns results in about 30 seconds with no credit card required. Trial length is not stated on the homepage.
How do you use Scrunch?
The walkthrough on this page covers 6 steps: 1. Run a free AI visibility audit 2. Read the citation and insight reports 3. Review agent traffic and site diagnostics 4. Deploy Agent Pages 5. Track product-level visibility 6. Book a walkthrough or start a trial.
What platforms does Scrunch support?
Scrunch is available on Web App.
What are the limitations of Scrunch?
AI answer visibility is a moving target: model behavior and citation patterns shift, so historical reports may age quickly. The value depends on site access and implementation work, so teams without engineering or CMS support will get less from the optimization features. Agent Pages add a second content rendering to maintain, which creates drift risk if the human page changes and the agent version does not.