Upsearch

Upsearch is an AI search tool that tracks how ChatGPT, Claude and Gemini talk about your brand. A Generative Engine Optimization platform that tracks how often your brand is mentioned, cited and recommended inside ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews, with prompt scheduling, sentiment scoring, competitor comparisons and GEO strategy reports.

Upsearch is a Generative Engine Optimization platform that measures how often your brand appears in answers produced by AI assistants. Instead of ranking pages on a search results list, it monitors the replies that ChatGPT, Claude, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews give to prompts that matter to your business, then reports how visible, how favorably positioned and how often cited your company is inside those replies. The workflow is prompt driven. You define the questions a buyer might ask, either manually or in bulk through a prompt creation dialog, and attach detailed marketing personas that reflect location, language, seniority, habits and values. Upsearch then runs those prompts on a schedule you pick (daily, weekly or monthly) and captures the raw, unedited model output. A visibility score, sentiment analysis, ranking position and citation list are calculated for every response, and progression charts show whether the picture is improving over weeks and months. Citation tracking breaks down which domains the models pull from, so you can see whether YouTube, Reddit, Wikipedia or a competitor's own site is shaping the answer. The tool is aimed at marketing and growth teams, SEO specialists moving into answer engine work, and agencies that need to report on several clients at once. Strategy reports translate the data into prioritized tasks, such as adding structured product markup or pitching trade publications, with weekly progress tracking. An analytics monitoring area is designed to confirm real visitors arriving from AI search, with live connections to Google Analytics and PostHog. Upsearch sits in the emerging GEO and AI visibility category, alongside brand monitoring suites and classic rank trackers that have added AI overview support. Its edge is depth on prompt simulation and citations rather than broad web analytics.