What platforms does Waldo support?

Waldo is available on Web App and Browser extension.

What are the limitations of Waldo?

Pricing is not published anywhere on the homepage, so budgeting requires a sales conversation for every product except the pay-as-you-go Pitch option. Value depends on how much of the data layer a client actually needs; teams already satisfied with their existing listening stack may not see enough lift. Pitch, Monitor and Build all route through demo or contact requests, which means self-serve evaluation is limited to Strategize and quick pitch.

Waldo

Name: Waldo
Author: Waldo

Agentic brand intelligence that watches your market while you sleep

Intermediate API

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What is Waldo?

Waldo is an agentic brand intelligence platform for marketing and agency teams. It combines live social, ads, audience and trend data with a large fleet of specialized AI agents for strategy research, pitch development, competitor monitoring and API-driven custom builds, with every output linked back to its source.

Waldo is an agentic brand intelligence platform aimed squarely at marketing teams. It pairs a large library of specialized AI agents (the site cites 10K+) with a proprietary data layer covering live social from Instagram, TikTok, Reddit, X, YouTube, Meta and LinkedIn, plus GWI audience panels, paid ads, events and a trends database. The premise is that general purpose chat models can only search the open web, so Waldo supplies the marketing-specific data they lack and structures analyses around it. The product is split across four surfaces. Strategize puts a Strategy Agent inside ChatGPT and Claude so users can run live searches and get sourced answers without leaving the chat window. Pitch generates a new business playbook from a client brief, covering pitch angles, stakeholder research and slide-ready material, and it flags where a bid is likely to win or lose. Monitor tracks a brand's audiences, competitors and cultural context continuously, then emails an interactive brief on a chosen cadence. Build exposes an API across 200+ endpoints for teams assembling their own marketing tooling. Practical use looks like a strategist interrogating a finding with sources attached, an account lead checking a competitor's paid activity before a call, or a new business team assembling a pitch in an hour rather than a week. Outputs cite the specific post, article or data point behind each claim, and the agents run structured routines written by agency strategists rather than freeform generation. Everything produced stays with the client as their own IP. The fit is agency and in-house marketing strategy rather than general content creation. Against a plain ChatGPT or Claude subscription, Waldo adds the data access and the always-on monitoring layer. Against single-purpose social listening or ad intelligence tools, it argues consolidation and normalization into one layer are the advantage. The Pitch product can be bought as you go, so a new business team can try it without a subscription commitment.

How do you use Waldo?

1Open a Strategy Agent session from your chat tool
Start with Strategize to connect Waldo's data and tools into your existing ChatGPT or Claude workspace. From there you can pose a brand question and have the agent run live searches across social, ads and trends.
2Run a quick pitch playbook
Give the Pitch workflow whatever brief you have and it returns pitch angles, stakeholder research and slide-ready material. It also indicates where the pitch is likely to win and where it may get cut.
3Request a Monitor demo for always-on tracking
Monitor is set up through a demo booking rather than self-serve. Use the demo to define which brands, competitors and cultural signals you want tracked and how often the brief lands in your inbox.
4Evaluate the API for custom builds
If the plan is to wire Waldo data into reports, decks or your own agents, book a session on Build to see the endpoint catalogue and the normalized data layer. This is the route for turning Waldo into a proprietary internal capability.
5Review a customer rollout
Read the Peter Mayer case study to see how an agency reduced research cycles and tool spend. It is a useful benchmark for scoping what a rollout looks like before committing.

Pros and cons

Pros

Data layer covers live social across six major platforms, GWI audience panels, paid ads and a proprietary trends database in one normalized sourceAI
Every output links to the specific post, article, video or data point behind it, which makes claims checkable before client presentationAI
Monitor runs proactively on a chosen cadence and delivers interactive briefs to the inbox, rather than waiting for someone to open a chatAI
Strategize works inside ChatGPT and Claude, so teams that already live in those tools do not have to change where they workAI
SOC 2 Type II certified with workspace isolation and no use of uploaded material for model training; users keep full ownership of their outputAI

Cons

Pricing is not published anywhere on the homepage, so budgeting requires a sales conversation for every product except the pay-as-you-go Pitch optionAI
Value depends on how much of the data layer a client actually needs; teams already satisfied with their existing listening stack may not see enough liftAI
Pitch, Monitor and Build all route through demo or contact requests, which means self-serve evaluation is limited to Strategize and quick pitchAI
Gemini support is described as actively evolving, so Google-centric organizations face an incomplete integration path compared with Claude and ChatGPT usersAI
Marketing-specific depth assumes agency-style workflows; generalist users looking for a broad research assistant may find the scope narrower than expectedAI

How much does Waldo cost?

Pricing

The homepage does not publish plans or prices. Pitch is offered as buy-as-you-go with no subscription required; Monitor and Build are gated behind demo requests, and Strategize has a get-started entry point. Prospective buyers need to contact sales for actual figures.

Learn more

Integrations

Slack, Teams and email for delivery, plus MCP support connecting Waldo agents to Claude, ChatGPT and Copilot. Gemini support is described as in progress. An API with 200+ endpoints covers custom builds, and work can be exported to slides and docs.

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Features

Four product surfaces: Strategize for live sourced research inside ChatGPT and Claude, Pitch for RFP and new business playbooks, Monitor for always-on competitor and audience briefs delivered on a chosen cadence, and Build for API access to a normalized data layer. Underneath sit 10K+ specialized agents, live social data across six platforms, GWI panels, paid ads, trends and source-linked outputs.

Learn more

Frequently asked questions about Waldo

How much does Waldo cost?
The homepage does not publish plans or prices. Pitch is offered as buy-as-you-go with no subscription required; Monitor and Build are gated behind demo requests, and Strategize has a get-started entry point. Prospective buyers need to contact sales for actual figures.
Does Waldo have an API?
Yes, Waldo offers an API.
How do you use Waldo?
The walkthrough on this page covers 5 steps: 1. Open a Strategy Agent session from your chat tool 2. Run a quick pitch playbook 3. Request a Monitor demo for always-on tracking 4. Evaluate the API for custom builds 5. Review a customer rollout.
What platforms does Waldo support?
Waldo is available on Web App and Browser extension.
What does Waldo integrate with?
Slack, Teams and email for delivery, plus MCP support connecting Waldo agents to Claude, ChatGPT and Copilot. Gemini support is described as in progress. An API with 200+ endpoints covers custom builds, and work can be exported to slides and docs.
What are the limitations of Waldo?
Pricing is not published anywhere on the homepage, so budgeting requires a sales conversation for every product except the pay-as-you-go Pitch option. Value depends on how much of the data layer a client actually needs; teams already satisfied with their existing listening stack may not see enough lift. Pitch, Monitor and Build all route through demo or contact requests, which means self-serve evaluation is limited to Strategize and quick pitch.