Whatagraph IQ

Whatagraph IQ is an AI tool. AI reporting assistant inside the Whatagraph platform that builds full marketing reports, tabs and widgets from a prompt, generates branded themes from an uploaded image, writes performance summaries and answers data questions in a report-level chat.

Whatagraph IQ is the AI layer inside the Whatagraph marketing reporting platform. It lets a marketer describe the report they want in plain language and receive a complete, populated report back, rather than assembling layouts, charts and filters by hand. From there, the same assistant can add extra tabs, build individual widgets, restyle the entire document from a single uploaded brand image, and write the performance commentary that usually gets drafted late on a Friday. The tool addresses three recurring time sinks the vendor names directly: rebuilding the same report structures every month, copy-pasting logos and colour codes, and debugging filters and dimensions when a chart comes back empty. IQ report creation, IQ tab creation and IQ widget creation each target one of those. IQ Themes generates a matching report theme from an image, with fonts, HEX codes and colours editable afterwards and a larger icon library available. IQ Summary turns the underlying data into written insights suitable for internal reviews or client updates, while IQ Chat sits inside the report so anyone can ask follow-up questions and get answers without leaving the document. A higher tier, IQ+, extends the same idea to shared report links, where stakeholders can chat with the data in a theme that matches the report branding. It also adds prompt-level context so summaries follow a brand tone of voice, automatic refresh of commentary when the date range changes, AI-built custom dimensions (grouping campaign names by category, sorting reviews by language), and self-healing widgets that detect incompatible metrics or incorrect dimensions and propose a fix before the report breaks. The product is aimed squarely at agencies and in-house marketing teams that produce recurring client or stakeholder reporting at volume, and the vendor cites more than 1,000 agencies and brands using the platform. Teams already working inside Whatagraph get the most from it, since IQ operates on the reports and connected marketing data already in the account. Compared with general-purpose AI assistants, the advantage is that output lands as a styled, shareable report rather than text that still needs assembling. Pricing, plan limits and the full connector list are not published on this page, so buyers should confirm those on a demo call before committing.