Beside

Beside is an AI operating system for local businesses that combines a business phone line, 24/7 AI receptionist, CRM, lead follow-up, website builder, scheduling, ads and reviews, with every action drafted for owner approval first.

Beside is an all-in-one operating system aimed at local service businesses such as salons, plumbers, real estate agents, insurance offices and auto dealers. It groups the jobs an owner usually spreads across several subscriptions into a single product: a business phone line, an AI receptionist, lead follow-up, a CRM, a website builder, Google Ads management, scheduling, reminders, review requests and re-engagement campaigns. A free visibility audit serves as the entry point, and the site also lists SEO and AI-search visibility features as coming soon. The central idea is approval-based automation. Beside studies the business first, reading its website, reviews, competitors and numbers, then proposes moves as finished drafts, such as a follow-up text, an SMS campaign or a review reply. The owner approves, edits or rejects each one, and the action runs once approved. Every action has an undo, and after the same type of move is approved about ten times, the system offers to take it over automatically. That keeps a human in the loop while cutting the time spent on routine decisions. The phone is where Beside differentiates itself. Calls and texts run through a business number that is either ported or forwarded, and the AI receptionist answers around the clock, qualifies callers, books appointments and escalates urgent matters. Conversations are labelled and stored, so each customer has a history covering calls, texts, jobs and reviews. A public number lets visitors test the receptionist live before signing up, and a mobile app covers iOS, Android and web. Beside sits between narrow point tools, such as standalone answering services, booking apps or review managers, and heavier CRM suites built for larger sales teams. It also lists integrations with tools like HubSpot, Attio, Follow Up Boss, Google Contacts, Google Sheets and Microsoft Teams, so existing systems can stay in place. Customer stories on the site cover trades from piano technicians to security firms, which suggests the product suits owner-operators who cannot answer the phone while working. Businesses wanting deep custom workflows or a large enterprise sales stack will likely find the scope too narrow.