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New accounts get 100 free credits with full feature access and no credit card required, enough to analyze a typical mid-sized placement report.
Learn moreDisplay Gate Guard
Score GDN and PMAX placement lists for MFA risk and brand safety
Intermediate API
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What is Display Gate Guard?
Display Gate Guard is a traffic generator tool. An audit tool for Google Display Network and Performance Max placement lists that scores each domain for MFA risk, brand safety and suitability, then exports a ready-to-upload exclusion list. Self-service credits or a managed analysis option.
Display Gate Guard is a placement auditing service for Google Display Network and Performance Max campaigns. Advertisers paste or upload the domains their ads actually ran on, and the system scores each one for made-for-advertising behaviour, brand safety and suitability risk. The output is a triage table with per-domain verdicts, confidence scores and supporting evidence, plus an exportable exclusion list that can be applied at account level in Google Ads. The tool is built for media buyers, performance managers and agencies running display spend who suspect part of their budget is landing on low-quality inventory but lack the time to check placements by hand. A typical mid-sized placement report can be processed with the 100 free credits given to new accounts, with one credit consuming one domain. Bulk uploads accept CSV, Google Ads exports or pasted URL lists, and the team states its API handles lists of 50k or more placements. In practice the workflow is short: pull the placement report, send the domains in, review the flagged rows, and download the blacklist. Every result carries screenshots, category labels and a confidence score, which matters when an exclusion decision has to be defended to a client or a compliance lead. The homepage makes a point that this is not a general programmatic brand safety product; the focus is GDN and PMAX, where Google controls placement selection and standard DSP-oriented tooling tends to miss inventory. Where Display Gate Guard sits among alternatives is as a targeted audit layer rather than a full verification platform. Teams that want the work done for them can request a managed analysis, which adds human review and a written report on top of the AI scoring. Teams that prefer to keep it in-house use the self-service credits and handle implementation themselves.
How do you use Display Gate Guard?
1Confirm the tool fits your campaign type
Read the deep dive on account-level placement exclusions to understand where exclusions apply, including why Performance Max has no self-serve exclusions of its own and why account-level settings matter.
2Export your placement report from Google Ads
Pull the placement or domain report for the campaigns you want to audit. A CSV or Google Ads export can be uploaded directly, or the domains can be pasted as a list.3Run a first audit on sample or free credits
Create an account to claim the 100 free credits, or try the free tools on sample display and YouTube data if you want to see the scoring format before uploading live domains.
4Upload and score the domains
Submit the list in bulk. Each domain consumes one credit and returns MFA, brand safety and suitability signals with a confidence score and overall risk band.5Review flagged domains and evidence
Work through the high-risk rows first, checking screenshots, categories and redirect findings before deciding what to exclude. Medium-risk rows usually need a judgement call.6Export the blacklist and apply exclusions
Download the high-risk domains as an exclusion list and upload it as account-level excluded placements, or request a managed analysis if you want the review done for you.
Pros and cons
Pros
- Purpose-built for GDN and PMAX rather than generic programmatic buying, which is where the homepage argues placement problems are worstAI
- Per-domain evidence including screenshots, categories and confidence scores, so exclusions can be justified to clients or complianceAI
- Bulk handling of large placement lists, with support stated for lists above 50k URLs through the APIAI
- New accounts receive 100 free credits with no credit card, enough for a mid-sized reportAI
- Managed analysis option adds human review and a written report for agencies that do not want to run audits internallyAI
Cons
- Pricing is credit-based but credit costs and volume tiers are not published on the homepage, so budgeting needs a quote or account signupAI
- Scope is narrow by design: DV360, The Trade Desk and Adform are mentioned only as secondary support, and non-Google channels are not the focusAI
- Scores are probabilistic risk judgements, so flagged domains still need a human call before exclusion, particularly around suitabilityAI
- Full-service analysis requires sending placement reports to the vendor, which some teams will treat as a data handling questionAI
- No platform list is given beyond the web app, and there is no self-serve way to check how credits are consumed before committingAI
How much does Display Gate Guard cost?
Pricing
Credit-based: one credit analyzes one domain, new accounts start with 100 free credits and no credit card. Credit prices and subscription tiers are not stated on the homepage. A separate managed analysis service is quoted per project after scope is agreed.
Learn moreSupport
Contact form and a direct email address, plus a blog with troubleshooting and placement strategy guides. Managed analysis requests include a written scope before work begins.
Learn moreIntegrations
Accepts CSV, Excel and plain text uploads plus Google Ads placement exports, and offers an API for large lists. It is not a native connector into ad platforms; the exclusion list is uploaded manually.
Learn moreFeatures
MFA detection, brand safety and suitability scoring, redirect chain checks, bulk URL upload from CSV or Google Ads exports, confidence scores and screenshots as evidence, and blacklist export for account-wide exclusions in Google Ads.
Learn moreFrequently asked questions about Display Gate Guard
How much does Display Gate Guard cost?
Credit-based: one credit analyzes one domain, new accounts start with 100 free credits and no credit card. Credit prices and subscription tiers are not stated on the homepage. A separate managed analysis service is quoted per project after scope is agreed.Does Display Gate Guard offer a free trial?
New accounts get 100 free credits with full feature access and no credit card required, enough to analyze a typical mid-sized placement report.Does Display Gate Guard have an API?
Yes, Display Gate Guard offers an API.How do you use Display Gate Guard?
The walkthrough on this page covers 6 steps: 1. Confirm the tool fits your campaign type 2. Export your placement report from Google Ads 3. Run a first audit on sample or free credits 4. Upload and score the domains 5. Review flagged domains and evidence 6. Export the blacklist and apply exclusions.What platforms does Display Gate Guard support?
Display Gate Guard is available on Web App.What does Display Gate Guard integrate with?
Accepts CSV, Excel and plain text uploads plus Google Ads placement exports, and offers an API for large lists. It is not a native connector into ad platforms; the exclusion list is uploaded manually.
Status
StatusActive
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Added10/21/2026
Platforms
Web App
Pricing
FreemiumPaid
