Frase.io

Research, draft in your voice, score for Google and AI, then publish

Intermediate
Screenshot of Frase.io, Research, draft in your voice, score for Google and AI, then publish

What is Frase.io?

Frase.io is a content writing tool. Frase AI Article Writer runs the full article workflow in one place: it researches what already ranks, builds a brief, drafts in a trained brand voice and target locale, scores the draft live for both Google and AI answer engines, then publishes to a CMS with internal links, schema, and an optional hero image.

Frase's AI Article Writer is built around a single premise: a fast draft is not a finished article. The tool takes a topic through five connected stages (research, brief, draft, optimize, publish) and carries the brief, the trained brand voice, and the scores from one stage to the next, so nothing is lost in a handoff between separate tools. In practice, a writer enters a topic and Frase reads the pages already ranking for it, the questions searchers ask, and the gaps competitors leave open. That research becomes a structured brief covering angle, questions to answer, and outline. The draft is written against that brief in a voice profile trained on the team's own sample content, and in a target language and country selected at the article level, so vocabulary, idiom, and SERP framing adapt to the locale rather than reading as translated English. Internal links are pulled from the site as the article writes, and FAQ and How-To schema plus an optional hero image ship with the post. The distinguishing feature is dual scoring. A live readiness score for Google search and a separate live score for AI answers update as the writer edits, each paired with a specific fix list (missing comparison table, unanswered questions, stale cited statistics). Publishing goes direct to WordPress, Webflow, Sanity, Wix, or FraseCMS. After publication, Content Guard watches the live page for ranking and traffic decay in Google Search Console, proposes fixes, and waits for approval before republishing. It suits content and SEO teams producing blogs, guides, and long-form pillar pages at volume, especially where freelancers must match house style. Compared with a general chat assistant, Frase absorbs the research, SEO pass, and voice edit into one workflow, though writers still edit and approve every line and the scores remain a guide rather than a guarantee of rankings.

How do you use Frase.io?

  1. 1Start the free trial
    Create an account through the sign-up link. The 7-day trial requires no credit card and includes research, brand voice, scoring, and publishing.
  2. 2Enter a topic and review the research
    Provide a topic or keyword. Frase reads the pages already ranking, the questions searchers ask, and competitor gaps, then assembles a structured brief with an angle, questions to answer, and an outline.
  3. 3Train or select your brand voice
    Upload sample content once so the writer learns your tone, cadence, and vocabulary, then attach that profile to the article. Off-brand phrasing is flagged with replacements.
    Frase.io — Train or select your brand voice
  4. 4Generate the draft and set the locale
    Draft the full article from the brief. Set target language and country at the article level so idiom and SERP framing match the market, and let internal links and schema generate alongside.
  5. 5Work the fix list until scores settle
    Edit against the live search and AI-answer scores. Each score comes with specific items such as adding a comparison table or answering an unanswered question.
  6. 6Publish and monitor the page
    Push the article to WordPress, Webflow, Sanity, Wix, or FraseCMS with schema and a hero image. After publishing, Content Guard tracks decay and proposes fixes for approval.
    Frase.io — Publish and monitor the page

Pros and cons

Pros

  • Research, brief, draft, scoring, and CMS publishing live in one connected workflowAI
  • Two live scores, one for search and one for AI citations, each with a concrete fix listAI
  • Brand voice trained once from your own samples and applied to every draft, including freelancer workAI
  • Publishes directly to WordPress, Webflow, Sanity, Wix, or FraseCMS with internal links and FAQ or How-To schemaAI
  • Content Guard watches published pages and proposes fixes before republishingAI

Cons

  • Scoring against ranking pages and AI-answer signals is only a proxy; passing the readiness check does not guarantee positions or citationsAI
  • Brand voice quality depends entirely on the sample content supplied, and thin or inconsistent samples will weaken every draftAI
  • The workflow assumes a CMS integration or FraseCMS, so teams on unlisted platforms must export manuallyAI
  • Content Guard needs Google Search Console access and editorial approval cycles, adding process overheadAI
  • Pricing figures are not shown on this page, so budgets must be checked on the plans page before committingAI

How much does Frase.io cost?

Free trial

A 7-day free trial with no credit card covers the whole workflow: research, brand voice, live SEO and GEO scoring, and publishing to a CMS, so one full article can be completed before paying.

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Pricing

Plans are not priced on this page. A 7-day free trial is offered with no credit card, and yearly billing is stated to save 20 percent. Full plan details and limits sit on the pricing page.

Learn more

Integrations

Publishing connects to WordPress, Webflow, Sanity, Wix, and FraseCMS. Content Guard reads Google Search Console data to track ranking and traffic decay on live pages.

Features

SERP-based research and brief building, full-article drafting in a trained brand voice and target locale, live dual scoring for Google search and AI answers with fix lists, automatic internal linking, FAQ and How-To schema, hero image generation, one-click publishing to five CMS targets, and Content Guard post-publish monitoring.

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Frequently asked questions about Frase.io

  • How much does Frase.io cost?
    Plans are not priced on this page. A 7-day free trial is offered with no credit card, and yearly billing is stated to save 20 percent. Full plan details and limits sit on the pricing page.
  • Does Frase.io offer a free trial?
    A 7-day free trial with no credit card covers the whole workflow: research, brand voice, live SEO and GEO scoring, and publishing to a CMS, so one full article can be completed before paying.
  • How do you use Frase.io?
    The walkthrough on this page covers 6 steps: 1. Start the free trial 2. Enter a topic and review the research 3. Train or select your brand voice 4. Generate the draft and set the locale 5. Work the fix list until scores settle 6. Publish and monitor the page.
  • What platforms does Frase.io support?
    Frase.io is available on Web App.
  • What does Frase.io integrate with?
    Publishing connects to WordPress, Webflow, Sanity, Wix, and FraseCMS. Content Guard reads Google Search Console data to track ranking and traffic decay on live pages.
  • What are the limitations of Frase.io?
    Scoring against ranking pages and AI-answer signals is only a proxy; passing the readiness check does not guarantee positions or citations. Brand voice quality depends entirely on the sample content supplied, and thin or inconsistent samples will weaken every draft. The workflow assumes a CMS integration or FraseCMS, so teams on unlisted platforms must export manually.

Status

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Added10/21/2026

Platforms

Web App

Pricing

Free TrialSubscription