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A free trial is offered with no credit card required and can be cancelled at any time. Sign up through the plans page to test Wisdom inside the suite.
Learn moreHootsuite OwlyGPT
Hootsuite's AI teammate that reads your social data and drafts the next move
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What is Hootsuite OwlyGPT?
Hootsuite OwlyGPT is a content tool. Wisdom is Hootsuite's conversational AI agent for social teams. It answers plain language questions about trends, competitors and performance using your own social data, then drafts posts, captions, briefs and report summaries. It works across Lumen and Perch, with Nest and Parliament support marked coming soon.
Wisdom is the conversational AI layer built into the Hootsuite Social OS. Rather than a bolt-on writer, it works as a teammate that reads the signals already flowing through a brand's Hootsuite account and answers plain language questions about them. Users can ask what is trending in their category, why a campaign spiked or stalled, or how audiences are reacting to a competitor, and receive a written answer instead of a dashboard to interpret. The agent has three visible behaviours. It fields a question, grounds the reply in the user's own inbox, content calendar and social listening data, then acts: drafting a post, flagging a negative comment, generating a caption or image, or assembling a campaign brief ready for review. It also produces report summaries on request, so performance reviews start from a conversation rather than a manual export. Trend prediction, early risk spotting, competitor tracking and next step recommendations are presented as core functions rather than separate modules. Wisdom sits across four Hootsuite products. With Lumen it answers questions about listening data, brand mentions and competitor activity. With Perch it turns those insights into drafts, briefs and publishing recommendations. Nest (customer care) and Parliament (employee advocacy) are listed as coming soon, so response drafting and amplification support are not yet live. That product context is the main differentiator against standalone AI writers: the output is shaped by the brand's own social data rather than generic prompts and industry averages. The natural audience is social, marketing, communications and customer care teams already inside Hootsuite, plus leadership that wants a plain language read on brand health. Buyers without a Hootsuite subscription will find less value, since the agent leans on suite data for relevance. It competes less with copywriting assistants and more with analytics platforms adding chat interfaces.
How do you use Hootsuite OwlyGPT?
1Start a trial or book a walkthrough
Open the plans page to begin a free trial without a credit card, or request a demo if you want a guided tour before committing.
2Get oriented on the Wisdom page
Read the Ask, Answer and Act breakdown to understand how the agent handles questions, grounds replies and executes tasks.
3Connect your social data
Link the Hootsuite products you use, starting with Lumen for listening and Perch for planning, so Wisdom can read your conversations and calendar.4Ask a first question
Type a plain language question about performance, a competitor or a trend, and check that the answer reflects your own data rather than generic advice.5Draft and review a post
Ask Wisdom to turn a surfaced trend into a post or content brief, then edit the draft before it moves into the publishing workflow.6Request a performance summary
Prompt for a campaign or quarterly report summary to see how the agent condenses analytics before you rely on it for reporting.
Pros and cons
Pros
- Answers are grounded in the brand's own inbox, calendar and listening data rather than generic industry benchmarksAI
- Moves from insight to output in the same chat: drafts, briefs, captions and summaries without switching toolsAI
- Trend prediction, risk monitoring and competitor tracking are built in, not sold as separate add-onsAI
- Plain language querying removes the need for boolean or query syntax skillsAI
- Fits an existing Hootsuite stack, so teams keep their current workflows and dataAI
Cons
- Value depends heavily on having Hootsuite suite data connected, so standalone use is limitedAI
- Nest and Parliament integrations are marked coming soon, so care and advocacy use cases are incompleteAI
- Draft content still needs human review and editing before publishingAI
- No public pricing on the page, so cost requires a plans review or a sales conversationAI
- Feature depth varies by product tier, which is not spelled out on the overview pageAI
How much does Hootsuite OwlyGPT cost?
Pricing
Hootsuite does not publish Wisdom pricing on this page. Access starts through a free trial with no credit card required, and plans are listed on the separate plans page. Exact tiers and costs need to be checked there or with a sales conversation.
Learn moreIntegrations
Wisdom connects across the Hootsuite Social OS: Lumen for listening and insights, Perch for content planning and analytics. Nest for customer care and Parliament for employee advocacy are listed as coming soon.
Learn moreFeatures
Wisdom covers trend prediction, early risk spotting across brand mentions and sentiment, tailored next step recommendations and competitor tracking. It also generates ready-to-review posts, campaign ideas, content briefs, images and captions, and summarizes performance reports on request. Questions are answered in plain language using the inbox, content calendar and listening data in the user's account.
Learn moreFrequently asked questions about Hootsuite OwlyGPT
How much does Hootsuite OwlyGPT cost?
Hootsuite does not publish Wisdom pricing on this page. Access starts through a free trial with no credit card required, and plans are listed on the separate plans page. Exact tiers and costs need to be checked there or with a sales conversation.Does Hootsuite OwlyGPT offer a free trial?
A free trial is offered with no credit card required and can be cancelled at any time. Sign up through the plans page to test Wisdom inside the suite.How do you use Hootsuite OwlyGPT?
The walkthrough on this page covers 6 steps: 1. Start a trial or book a walkthrough 2. Get oriented on the Wisdom page 3. Connect your social data 4. Ask a first question 5. Draft and review a post 6. Request a performance summary.What platforms does Hootsuite OwlyGPT support?
Hootsuite OwlyGPT is available on Web App.What does Hootsuite OwlyGPT integrate with?
Wisdom connects across the Hootsuite Social OS: Lumen for listening and insights, Perch for content planning and analytics. Nest for customer care and Parliament for employee advocacy are listed as coming soon.What are the limitations of Hootsuite OwlyGPT?
Value depends heavily on having Hootsuite suite data connected, so standalone use is limited. Nest and Parliament integrations are marked coming soon, so care and advocacy use cases are incomplete. Draft content still needs human review and editing before publishing.
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Added10/21/2026
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