Kiti

Kiti is a product finder tool that turns a viral recipe link into a ready-to-order ingredient kit. Kiti converts trending food videos and creator recipes into ready-to-order ingredient kits. Users browse hashtag hubs or submit a recipe link, and the platform builds the kit.

Kiti is a recipe-to-kit platform built around the food videos people already save and share. Instead of copying an ingredient list out of a reel and hunting each item down at the store, a user submits the link to the recipe and the platform assembles a food kit from it. The pitch is one click from inspiration to a basket of ingredients, and the site reports 742 viral recipe kits already built and ready to order. The catalog is organized the way social food content actually circulates: by hashtag and by creator. Trending hubs collect categories such as easy recipes, chocolate and dessert, and each recipe gets its own page with a thumbnail, a short order link and the original creator credited (@recipebyrosie, @foodbyariii, @kitchen_bythesea and others). Named examples include pistachio crunch baked oats, vegan date walnut cake, tiramisu chocolate cake and a viral latte cake. A separate creator directory ranks popular food accounts such as @johngs, @lilsipper and @foodwithmae, each with a count of kits attached to that creator, so a user can browse by the person whose videos they follow rather than by cuisine. The tool suits home cooks who follow food creators and want the exact recipe without the shopping friction, plus gift buyers looking for something tied to a trend. In practice the workflow is browse or paste, then order, with the AI handling the conversion from video or post to a shoppable kit. It sits closer to a curated grocery storefront than to a recipe manager: competitors like recipe apps organize and scale instructions, while Kiti moves the transaction forward. Practical details such as delivery regions, ingredient substitutions and kit pricing are not spelled out on the homepage, so those need checking before ordering.