WeShop

WeShop is a social shopping app that pays Shareback, rewards issued as shares in the company, when members buy from 500+ UK retailers through the platform, and layers a recommendation feed of friends' finds on top of a catalogue of over 1.2 billion products.

WeShop is a social shopping app built around Shareback, a rewards mechanism that returns shares in the company rather than vouchers or cashback when members buy through the platform. The catalogue pulls together more than 1.2 billion products from over 500 retailers, spanning fashion, electronics, home, groceries, beauty, travel and takeaways. Familiar names on the roster include eBay, Argos, Currys, John Lewis, Marks & Spencer, Boots, B&Q, ASDA, Waitrose, Expedia and Just Eat, so the premise is that ordinary baskets at shops people already use start generating a stake rather than a discount code. In practice the app works as a shopping centre on a phone. Members register with a username, email and password, choose whether their account sits in the United Kingdom or the United States, and then browse or search across the retail partners. Purchases made through WeShop trigger Shareback, and the company adds a second route to the same reward by letting members invite others. The social layer is the other half of the product: users post finds, see what friends are buying and recommend products, which turns a rewards programme into a feed of recommendations for gifts, home projects or casual browsing. The audience is everyday UK shoppers rather than professional buyers or resellers, and the pitch leans on the idea that the community owns the platform it shops through. The app is free to download, and account creation happens on the web as well. Against conventional cashback sites and browser extensions, WeShop substitutes equity-style rewards for percentage payouts and wraps the whole thing in a social feed. The homepage states that reward values shown in illustrations are not real examples, and it points readers to a Shareback Rewards Plan Prospectus filed with the SEC. Anyone comparing it with Cashback or voucher apps should read that document before treating Shareback as guaranteed value.