Modern Realty

Modern Realty is a lead generation tool. An AI-first CRM for real estate agents that combines a unified SMS, email and social inbox with automatic reply drafts, live lead scoring and property matching. Import from Follow Up Boss and start with a 30-day trial.

Modern Realty is a customer relationship management system built specifically for real estate agents, with AI handling the repetitive messaging work that eats into a working day. The product centers on a unified inbox: text messages through a Twilio number, email through Resend, and Facebook Messenger and Instagram DMs all land in one stream. When a message arrives, the AI reads the thread, the client history and the stated preferences, then produces a draft reply. The agent reviews or edits it and sends with one click. The vendor claims this saves more than ten hours a week and that drafts reach roughly 95 percent accuracy. Lead intelligence is the second pillar. Every conversation is analyzed for buying signals such as pre-approval mentions, move-by deadlines or requests to tour, and each contact receives a live score. A prioritized dashboard puts the hottest prospects at the top with a suggested next action. The system also watches engagement patterns and flags relationships going quiet, offering a ready-to-send re-engagement note with context like recent listing views. A property matching feature takes a Zillow link a client liked, extracts the underlying preferences and surfaces comparable listings without manual data entry. The tool targets solo agents first, then small teams and brokerages. Contacts can be imported from Follow Up Boss, and the paid tiers scale on licenses and pooled contact counts. Setup is described as a five minute process: connect the telephony and email accounts, then work from pre-written drafts. The main trade-offs are a single-channel dependency on Twilio and Resend accounts the agent must supply, and a price point that puts it well above general purpose CRMs. It is also a closed ecosystem, so agents already deep in a brokerage-mandated platform may find migration costly. Compared with mainstream CRMs, Modern Realty leans on automation rather than custom reporting depth. Agencies wanting dashboards and forecasting may find the analytics thin, while agents whose bottleneck is follow-up volume will find the fit direct.