Odeist

Odeist is a lead generation tool that finds buyers in X and LinkedIn replies, drafts answers in your voice. Social engagement tool that monitors X and LinkedIn for buying signals, drafts replies in your brand voice, and lets you approve from WhatsApp.

Odeist is a social engagement tool built around a specific job: catching people on X and LinkedIn at the moment they ask for something you sell, then answering them fast enough that the reply still matters. The product monitors those two networks continuously, flags posts that carry a buying signal (a request for recommendations, a comparison against a named competitor, a complaint about a tool that resembles yours), and drafts a response written to match your brand voice. You approve, edit or skip each draft, or switch the account to autopilot and let replies publish without review. The voice matching is the part the company leans on hardest. Odeist studies your existing posts, your website and a handful of writing samples, then produces replies it claims read as human and helpful rather than promotional. Alongside engagement, a separate Broadcast function writes and schedules feed posts, with AI images included and short captioned reels available per video. Broadcast covers X, LinkedIn and Instagram; Engage covers X and LinkedIn only. A WhatsApp assistant, sold as a $10 monthly add-on, pushes each pending post or reply to your phone so approvals happen from a chat instead of a dashboard. The tool suits small marketing teams, founders and agencies running several brand accounts who cannot watch feeds all day. Setup is pitched as an afternoon, and one workspace can hold multiple brands with different features enabled per account. Pricing is per social account rather than per seat, and spend above $100 a month is charged at half price automatically. Odeist sits between keyword-driven social listening tools and full agencies. It is narrower than a general social suite and depends on human approval for quality, but it bundles discovery, drafting, publishing and phone-based sign-off in one place. Reddit support is announced but not yet live, with Facebook and TikTok further out.