PlutoBa

PlutoBa turns influencer vetting into an intake link: creators pitch through it and every pitch arrives scored for fake followers, engagement quality, brand safety and fair asking rates, with a Review Queue verdict of Proceed, Caution or Avoid. Any handle can also be vetted on demand.

PlutoBa is an intake and vetting layer for influencer marketing. Instead of chasing creators or scrolling profile grids to guess whether an audience is real, a brand publishes a single intake link and lets creators come to it. Every pitch that arrives through that link is scored before anyone on the team reads it: fake follower detection, engagement quality, comment authenticity, brand safety, audience demographics, rate benchmarking against a fair-rate figure, and niche fit. Seven signals per vet, roughly 100 posts analysed and 300-plus comments checked across three platforms, with standard vets typically finished in under a minute and deep vets in two to four minutes. The workflow is deliberately narrow. The intake link goes wherever creators already find the brand (Instagram auto-reply, a work-with-us page, an email signature), so there is no form builder and no integration to maintain. Scored pitches land in a Review Queue with a Proceed, Caution or Avoid verdict, and the brand replies from its own inbox. Outreach, negotiation and payment never move into PlutoBa, which is the point: it filters and scores, it does not insert itself into the relationship. A creator found elsewhere can be checked on demand by pasting the handle. The tool suits brand marketing teams, in-house influencer managers and agencies that receive a steady stream of inbound creator pitches and want a consistent first pass before human judgement. It is positioned as the intake layer in front of research databases such as HypeAuditor or Modash rather than a replacement for them: discovery and deep audience audit stay with those tools, while PlutoBa handles the front door and quick on-demand checks. Pricing starts at a free plan with monthly limits and no card, then moves to paid plans from $69 per month and agency plans from $499 per month. Pitches that exceed an allowance never bounce; they wait unvetted in the queue until the team chooses to vet, top up or upgrade. The scoring method, weights included, is published openly on the site.