Pollfish

Pollfish is a self-serve survey platform with its own first-party respondent panel, built for teams that need fast consumer research. The platform is free, users pay for responses, and features include audience targeting, screening, many question types, team access controls and one-click survey duplication.

Pollfish is a market research platform that combines survey building with a first-party respondent panel. Researchers use it to move from a question about a market, product or brand to a finished results analysis in a single flow. The platform targets an audience, screens respondents, collects answers and turns the responses into data for review. It is built for research teams, product and marketing groups, agencies running trackers across countries, and academic or enterprise research departments that need fast consumer input. In practice the workflow is linear: define who should answer, apply screening criteria so only relevant participants continue, write the survey using a library of question types, then analyze the collected data. Management features are aimed at teams that run many studies. Single sign-on, shared access, organized folders and one-click survey duplication reduce the overhead of juggling multiple projects and clients. Audience quality is a central claim of the product: respondents come from Prodege's owned and operated loyalty programs, where members shop, play games and save for college before they are invited to surveys. Pollfish positions this first-party relationship as the reason answers come from engaged people rather than bots. The site reports 13,673 businesses using the platform, including large consumer brands, consultancies and universities. The model is unusual for research software: the platform itself is free to use, with no licenses or seats, and users pay for responses. That structure makes it accessible to a solo researcher running a single concept test as well as to teams maintaining a steady stream of trackers. Against traditional panel providers and enterprise research suites, Pollfish leans on self-serve speed and an owned audience. Anyone with serious needs, bulk projects or custom requirements can request a demo and work directly with the research team on solutions and volume discounts.