Support
Offers demo booking, a contact page, a user guide with setup instructions, an FAQ and case studies.
Learn morePromi
Per-shopper discount depth set by AI to protect margin
Intermediate
What is Promi?
Promi is an AI discount personalization platform for online brands. It sets discount depth per shopper and per product, supports custom targeting, on-site and email offers, and A/B tests that measure revenue and gross profit.
Promi is a discount personalization platform for online brands that want to stop handing the same promotion to every visitor. Its model estimates how price sensitive each shopper is and sets the depth of the offer accordingly, so people likely to buy anyway see little or no discount while hesitant ones get a nudge. The stated goal is to protect margin and brand perception while still winning orders. The prediction draws on behavioral and commercial signals: pages a visitor viewed, the traffic source, past transactions and more. Optimization happens at the product level, factoring in each item's profit margin and conversion rate, so the same shopper can be offered different discount depths on different products. Merchants can layer their own rules on top, such as member-only pricing or offers shown only to paid ad traffic, with segments built from views, orders, traffic sources, UTM parameters and tags. On the storefront, offers can appear as price strikethroughs, pop ups or discount descriptions, either automatically or when a visitor follows a link. For email, Promi connects with common CRM tools, Klaviyo among them, so campaign discounts can be tailored per recipient. Measurement is built in through A/B tests that track revenue, gross profit and conversion rate, with experiment data available for download if a team prefers to run its own analysis. The audience is e-commerce and direct-to-consumer teams, from small stores to brands above $100M, who run frequent promotions, clearance events or email discounts and want tighter control over what those cost. The homepage reports average lifts of 24% in revenue per visitor, 22% in gross profit and 26% in conversion rate across its case studies. Compared with static coupon apps and blanket sitewide sales, Promi is closer to a pricing optimization layer. A free discount analyzer and a booked demo are the two entry points offered.
How do you use Promi?
1Run the discount analyzer
Use the free analyzer to get a quick read on how your current discounts perform before changing anything.2Book a demo
Schedule a walkthrough with the Promi team to discuss your store, promotion habits and goals.3Review pricing and plans
Check the pricing page to understand what fits your store size and expected volume.4Follow the setup guide
Install Promi on your store using the user guide and connect your CRM tool if you want personalized email offers.5Define targeting and launch a test
Build segments from views, orders or traffic source, choose how offers display, and run an A/B test to measure revenue and gross profit.
Pros and cons
Pros
- Adjusts discount depth per shopper and per product, using margin and conversion data rather than a flat sitewide rateAI
- Custom targeting rules for member offers, ad traffic only deals and segments built from UTM, tags and ordersAI
- Built-in A/B testing tracks revenue, gross profit and conversion, with downloadable experiment dataAI
- Connects to CRM tools such as Klaviyo so email discounts can be personalized tooAI
- Free discount analyzer gives a quick look at current promotions before committing to a demoAI
Cons
- Pricing is not shown on the homepage, so cost comparison requires visiting the pricing page or talking to salesAI
- Geared to online stores with traffic and order history; the model needs time to collect data before it performsAI
- Performance figures are self-reported case study averages, not independent benchmarksAI
- Showing different discounts to different shoppers can raise fairness and brand trust questions for some merchantsAI
- Onboarding appears to run through a demo and setup guide, so it is not a quick self-serve install for everyoneAI
How much does Promi cost?
Integrations
Integrates with most CRM tools, with Klaviyo named as an example, to personalize email discounts.
Features
AI price sensitivity prediction per visitor and product, custom targeting by views, orders, traffic source, UTM and tags, discount display options (strikethroughs, pop ups, descriptions), email personalization, and A/B testing with downloadable data.
Learn moreFrequently asked questions about Promi
How do you use Promi?
The walkthrough on this page covers 5 steps: 1. Run the discount analyzer 2. Book a demo 3. Review pricing and plans 4. Follow the setup guide 5. Define targeting and launch a test.What platforms does Promi support?
Promi is available on Web App.What does Promi integrate with?
Integrates with most CRM tools, with Klaviyo named as an example, to personalize email discounts.What are the limitations of Promi?
Pricing is not shown on the homepage, so cost comparison requires visiting the pricing page or talking to sales. Geared to online stores with traffic and order history; the model needs time to collect data before it performs. Performance figures are self-reported case study averages, not independent benchmarks.
