Purple Leaf

Purple Leaf is a website audit tool. Viziquo is the reviewed AI visibility analysis service that replaces Purple Leaf. It tests realistic buyer questions across ChatGPT, Claude, Gemini, Google AI Mode and Overview, Grok, Bing AI Answers and Perplexity, then reports where a brand appears, how it is framed, which competitors win and what to fix.

Purple Leaf is being retired, and its successor is Viziquo, an AI visibility analysis service from the same team. Purple Leaf audited individual webpages against a set of AI-readiness signals, flagging structured data, readability, Q&A blocks, metadata, internal linking and accessibility gaps, then offered one-click fixes and rescanned sites daily. Viziquo moves the work downstream: instead of asking whether a page can be crawled and cited, it asks what AI assistants actually tell buyers when they research, compare and shortlist vendors in your category. In practice a Viziquo engagement runs as a scoped project rather than a self-service dashboard. The team profiles your brand, category and competitive landscape, builds buyer personas, and writes questions in realistic buyer language. Those questions are run as multi-turn conversations across ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overview, Grok, Microsoft Bing AI Answers and Perplexity, and the answers plus their sources are retained as evidence. Analysts then review the results and report on where the brand appears, where it is discovered without being named, which competitors take its place, how the brand is framed, and which sources shaped the response. Findings arrive as prioritized recommendations and assignable tasks with target pages, rationale and a definition of done. Technical readiness checks (crawler access, sitemap health, indexability, structured data, metadata) are still included, and affected URLs are mapped page by page. The audience is marketing, SEO, content and communications teams at brands that already suspect AI assistants are shaping their pipeline. Viziquo suits teams that want reviewed interpretation and a plan they can hand to internal staff, not another metric feed to decode. It is a poor fit for anyone who mainly wants cheap schema generation, daily automated audits, continuous prompt monitoring or instant self-service fixes: none of those carry over from Purple Leaf, and accounts, reports and tokens do not migrate. Viziquo competes with prompt-monitoring platforms and agency AI visibility research, positioned closer to a consulting deliverable than a subscription tool.