Rizzle

Turn publisher articles into editorial-grade video, then distribute and monetize them.

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Screenshot of Rizzle, Turn publisher articles into editorial-grade video, then distribute and monetize them

What is Rizzle?

Rizzle is a content tool that turns publisher articles into editorial-grade video, then distribute and monetize them. Rizzle converts publisher articles into editorially reviewed video, then syndicates video and written content across Yahoo, MSN, SmartNews, NewsBreak and social platforms to expand monetizable inventory.

Rizzle is a video creation and distribution platform built specifically for publishers and media companies. The core premise is simple: most articles are monetized once as text, while video commands higher engagement and premium advertising rates. Rizzle takes existing or new articles, analyzes tone, context and key messages, and assembles a video storyboard with relevant visuals, templates, music, transitions and voiceovers. The result is a publish-ready video rather than a rough automated cut. The workflow runs in three stages. Creation pairs an AI engine that drafts video in seconds with human video editors who refine pacing, visuals and tone to match the publisher's house style. Distribution then syndicates both video and written content across partner ecosystems including Yahoo, MSN, SmartNews, NewsBreak, Facebook and YouTube, plus OVPs and social platforms. Monetization follows from the added video inventory and wider reach, with performance data on viewer behavior and platform trends feeding back into the next batch. Rizzle is aimed at editorial teams and media operations rather than individual creators. It is positioned to slot alongside existing syndication partners instead of replacing them, and the company is a designated third party agency for Yahoo content distribution. Production assets are drawn from partners such as Getty Images, Eleven Labs, Soundstripe and Statista, and the company states that all visuals, music and assets are pre-cleared for commercial use, with publishers retaining full rights to their videos. Compared with generic text-to-video generators, the differentiator is the combination of human editorial review and direct access to premium distribution networks. Compared with traditional syndication platforms, the difference is that Rizzle manufactures a new monetizable asset from each story rather than only passing existing text around. Pricing is not published on the homepage, so plans and volume terms are handled through a demo conversation.

How do you use Rizzle?

  1. 1Review the publisher solutions and book a demo
    Start on the solutions page to see how creation, distribution and monetization fit together, then use the contact form to request a walkthrough and discuss volume and terms.
    Rizzle — Review the publisher solutions and book a demo
  2. 2Sign in or register for the client app
    Use the client login page to access your account or begin registration. Access is provisioned as part of the publisher onboarding conversation.
    Rizzle — Sign in or register for the client app
  3. 3Create a video from an article
    In the creation workspace, submit an article or story. Rizzle analyzes context and key messages and builds a storyboard with visuals, music, transitions and voiceover.
    Rizzle — Create a video from an article
  4. 4Review the editor-refined cut
    Human video editors adjust pacing, visuals and tone to match your publication. Expect a review pass before anything is cleared for distribution.
  5. 5Approve distribution across partner platforms
    Once approved, video and written content are routed to premium ecosystems such as Yahoo, MSN, SmartNews and NewsBreak, alongside social and OVP destinations.
  6. 6Track performance and refine
    Use the reported viewer behavior, platform trends and content performance data to decide which story types and formats to prioritize next.

Pros and cons

Pros

  • Combines AI drafting with human video editors, which targets the quality gap that sinks most automated article-to-video outputAI
  • Distribution is bundled with creation, so publishers do not have to stitch together a separate syndication vendorAI
  • Named partner relationships include Yahoo, MSN, SmartNews and NewsBreak, and the company is a designated Yahoo third party agencyAI
  • Assets from Getty Images, Eleven Labs, Soundstripe and Statista are pre-cleared, which reduces rights risk for commercial useAI
  • Publishers keep full rights to the videos produced, according to the company's stated policyAI

Cons

  • No public pricing, no self-serve checkout and no published plan tiers, so budgeting requires a sales conversationAI
  • Human editorial review means turnaround is not instant, which matters for breaking news and time-sensitive storiesAI
  • The product is framed around publisher scale; small blogs and solo creators are likely to find the model and onboarding a poor fitAI
  • Performance claims such as 90 percent cost savings and 300 percent ROI are presented without methodology or independent verificationAI
  • No API or developer documentation is described on the homepage, which limits custom pipeline integrationAI

How much does Rizzle cost?

Support

Support runs through the contact form on the solutions page and the contact page, where demos and account questions are handled. No public help centre or documentation is linked from the homepage.

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Integrations

Distribution relationships with Yahoo, MSN, SmartNews, NewsBreak, Facebook and YouTube ecosystems, plus OVPs and social platforms. Creative assets are sourced through Getty Images, Eleven Labs, Soundstripe and Statista. Designed to sit alongside existing syndication partners.

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Features

Article-to-video creation with AI storyboarding plus human editorial review, unified syndication of video and written content, partner routing to Yahoo, MSN, SmartNews, NewsBreak, Facebook and YouTube, licensed assets from Getty Images, Eleven Labs, Soundstripe and Statista, and performance analytics on viewer behavior and platform trends.

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Frequently asked questions about Rizzle

  • How do you use Rizzle?
    The walkthrough on this page covers 6 steps: 1. Review the publisher solutions and book a demo 2. Sign in or register for the client app 3. Create a video from an article 4. Review the editor-refined cut 5. Approve distribution across partner platforms 6. Track performance and refine.
  • What platforms does Rizzle support?
    Rizzle is available on Web App.
  • What does Rizzle integrate with?
    Distribution relationships with Yahoo, MSN, SmartNews, NewsBreak, Facebook and YouTube ecosystems, plus OVPs and social platforms. Creative assets are sourced through Getty Images, Eleven Labs, Soundstripe and Statista. Designed to sit alongside existing syndication partners.
  • What are the limitations of Rizzle?
    No public pricing, no self-serve checkout and no published plan tiers, so budgeting requires a sales conversation. Human editorial review means turnaround is not instant, which matters for breaking news and time-sensitive stories. The product is framed around publisher scale; small blogs and solo creators are likely to find the model and onboarding a poor fit.

Status

StatusActive
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Added10/21/2026

Platforms

Web App

Pricing

Paid