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Learn moreSlate
AI teammate that tracks AI search visibility and ships the SEO work
Intermediate
What is Slate?
Slate is an AI growth teammate for SEO and content teams. It measures brand visibility and citations across AI engines, plans fixes from Search Console and GA4 data, and executes content, linking and outreach work with approval before publishing.
Slate is an automation platform for SEO, web and content teams that treats organic growth as a pipeline: find the opportunity, plan the work, then carry it out inside the team's own stack. Its pitch is an AI teammate for growth, with an agent called Cowork that takes a goal, proposes a plan, stages the output and waits for human sign-off before anything goes live. The product covers six areas. SEO tracking watches rankings, traffic, content gaps and technical issues, then refreshes old pages and builds new ones. The AI search area, which matches the answer engine optimization angle, runs buying-intent prompts across the major AI engines to measure share of voice and citations, traces answers back to their sources, and flags prompts a competitor owns. Content tools handle research, briefs, writing, refreshes and optimization. Distribution and community modules look for publications, unlinked mentions, backlink openings, Reddit threads and G2 reviews, and can draft outreach sent by email or LinkedIn. A competitor module tracks rival content, rankings and citations. In practice, Slate connects to Google Search Console and GA4, loads a Brand Kit, knowledge base, positioning and existing content, and uses that context before producing work. Findings become a prioritized plan: comparison pages, refreshes, internal links, on-page fixes and programmatic pages. Execution can run as repeatable workflows across hundreds of pages using Sheets, skills, multiple models and connected tools, with finished work pushed into a CMS. Monitoring then feeds results into the next round of actions. The tool suits in-house SEO and content teams, growth marketers and agencies that want one system covering classic search and generative search visibility. Compared with point solutions that only report AI citations, or writing tools that only produce drafts, Slate aims to span diagnosis through publishing. That breadth comes with a heavier setup and a sales-led onboarding path, since demos and a waitlist-style trial entry point are featured. Case studies on the site include Signeasy, Glean, Meegle and Razorpay.
How do you use Slate?
1Join the trial or book a demo
Use the free trial link on the homepage, or request a walkthrough through the demo page if a guided setup is preferred.
2Connect your data sources
Link Google Search Console and GA4 so Slate can see which pages are gaining, declining or driving traffic.3Load your Brand Kit and context
Add the Brand Kit, knowledge base, positioning, audience and competitors so the work matches your voice.4Give Cowork a goal
State an outcome such as earning more AI citations. Cowork reviews the data and returns a staged plan.
5Approve and publish
Review the staged pages, refreshes and links, approve them, then push them to your CMS and monitor results.
Pros and cons
Pros
- Tracks brand mentions and citations across major AI engines, covering answer engine optimization alongside classic SEOAI
- Connects to Google Search Console and GA4 so plans rest on real traffic and ranking dataAI
- Cowork stages work for approval, so nothing goes live without human sign-offAI
- Runs repeatable workflows across hundreds of pages and pushes finished work into a CMSAI
- Covers outreach, community listening and competitor tracking in the same system as contentAI
Cons
- Pricing is not published on the homepage, which makes budgeting and comparison difficultAI
- The trial entry point is a waitlist link, so access may not be immediateAI
- Broad scope across SEO, content, PR and outreach may be more than a small team needsAI
- Output quality depends on the Brand Kit and knowledge base being set up well firstAI
- Specific CMS and integration support is not detailed on the homepageAI
How much does Slate cost?
Integrations
Connects to Google Search Console and GA4, publishes into your CMS, and runs workflows using Sheets, skills, multiple models and connected tools. Outreach goes through email or LinkedIn.
Learn moreFeatures
AI search visibility tracking, share of voice and citation analysis, SEO monitoring, content briefs and writing, bulk refreshes, internal linking, community listening, outreach drafting, competitor tracking, and the Cowork agent with approval flow.
Learn moreFrequently asked questions about Slate
Does Slate offer a free trial?
The homepage shows a Start Free Trial button that leads to a waitlist page. Trial length and limits are not stated.How do you use Slate?
The walkthrough on this page covers 5 steps: 1. Join the trial or book a demo 2. Connect your data sources 3. Load your Brand Kit and context 4. Give Cowork a goal 5. Approve and publish.What platforms does Slate support?
Slate is available on Web App.What does Slate integrate with?
Connects to Google Search Console and GA4, publishes into your CMS, and runs workflows using Sheets, skills, multiple models and connected tools. Outreach goes through email or LinkedIn.What are the limitations of Slate?
Pricing is not published on the homepage, which makes budgeting and comparison difficult. The trial entry point is a waitlist link, so access may not be immediate. Broad scope across SEO, content, PR and outreach may be more than a small team needs.
