Smart Copy

Smart Copy is a content writing tool. Unbounce's AI copy generator with 45+ templates, 30+ language translation, a Chrome extension, and desktop apps, aimed at writers who want generation available wherever they type.

Smart Copy is Unbounce's AI copy assistant, built to remove the blank page from the writing process. The core pitch is portability: instead of living inside one editor, Smart Copy travels with the writer through the browser, the desktop, and eventually other tools, so drafts for emails, posts, messages, and documents can all be produced without switching context. Unbounce frames it as a companion for the moments between tasks, where a headline or a paragraph is needed quickly and the writer would otherwise stall. The engine runs on a library of more than 45 templates covering common marketing and content formats, plus a Writer mode that generates sentences, paragraphs, and longer pieces from minimal inputs. Output can start in the writer's native language and be translated into more than 30 languages, which makes it practical for teams producing localized campaigns or social copy for different markets. Unbounce also states that generated content is original each time, and the interface includes Copy Insights and a built-in Grammarly layer for checking what comes out. Delivery comes through three channels. A web app handles the main workspace, a Chrome extension puts generation inside whichever text field the writer is using, and desktop apps for a distraction-free environment. Integrations with other applications are listed as coming soon, so the current workflow leans on the browser and desktop rather than native connections to third party software. It suits marketers, founders, freelancers, and content teams who write a high volume of short and mid length copy and want a single subscription rather than several single purpose generators. Compared with assistants bundled into a document editor, Smart Copy's advantage is reach across surfaces; its tradeoff is that the deepest template work lives in Unbounce's own interface. Pricing runs from a free tier with 40 credits per month through a 200 credit plan to an unlimited tier, with no credit card required to start.