The Clueless

Hyperrealistic AI avatars, influencers and custom AI systems for brands

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What is The Clueless?

The Clueless is an AI influencers tool. A Barcelona-based new media tech agency producing hyperrealistic AI avatars, virtual influencers and digital identities, plus custom AI systems such as agentic workflows and RAG pipelines. Clients work with a roster of more than 100 personas or commission a brand-matched identity.

The Clueless is a new media tech agency built around two practices: an AI agency that produces hyperrealistic avatars, digital identities and influencer campaigns, and an AI systems arm that builds agentic workflows, LLM orchestration, RAG pipelines and custom AI software. The stated aim is to blur the line between the real and the virtual, and the work sits at the intersection of creative production and engineering rather than in either camp alone. The avatar catalogue is the most visible part of the offering. The site points to more than 100 avatars, each presented as a named persona with its own look and audience. A smaller set of featured identities (Aimar Fernandez, Olivia Costa, Aiko Kimura, Tobias Gaudett, Naiara Celaya, Benn Trainer, Marcella Sainz) has a dedicated project page, and the roster is grouped under AI Personas, AI Influencers and Digital Identities. Brands can work with existing virtual talent or commission a persona matched to their audience and values. Aitana López, described as the first AI influencer created by the agency, is the flagship case. In practice the agency model means a scoped engagement rather than a self-serve studio. Campaign work covers storytelling and segmented audiences for global launches, while the systems side covers the plumbing behind it: API integrations, orchestrations and bespoke software. Client names on the homepage span consumer brands, banks, publishers and entertainment companies, and the press list is heavy on mainstream business and lifestyle outlets, which suggests the output is aimed at public-facing brand work rather than internal tooling. Alternatives in this space tend to be either software subscriptions that generate avatars on demand or traditional creative agencies with no in-house AI engineering. The Clueless positions itself between the two: a studio that will design the identity, run the campaign and build the surrounding automation. The agency also runs a free community (AI Avatar Society) aimed at people who want to create and monetise their own AI influencer, which functions as an entry point for smaller operators who are not ready for a full commission.

How do you use The Clueless?

  1. 1Browse the avatar roster
    Start on the AI Personas page and scan the curated set of identities to understand the visual and tonal range available. Each persona is presented as a complete character rather than a stock model.
  2. 2Study a full persona project
    Open an individual project page such as Aimar Fernandez or Olivia Costa to see how a single identity is documented, from stills to positioning. Use this to judge the production level expected in a commission.
  3. 3Review the influencer programme
    The AI Influencers page explains how virtual talent is matched to a brand's personality, audience and values, and introduces the Aitana López case. Read it before deciding between licensing an existing persona and building a new one.
    The Clueless — Review the influencer programme
  4. 4Check the digital identity and campaign offer
    The Digital Identities page covers how identities are deployed across campaigns and audiences. This is the section that clarifies what a brand actually receives beyond the character design.
    The Clueless — Check the digital identity and campaign offer
  5. 5Scope the systems side
    If the project needs automation behind the persona, such as API integrations, RAG pipelines or agentic workflows, raise it during the initial brief. The homepage outlines these capabilities but does not publish detailed service pages.
  6. 6Join the community for a DIY route
    Creators who want to build their own AI influencer rather than hire the agency can join the free AI Avatar Society community for tooling guidance and monetisation advice.

Pros and cons

Pros

  • Rare combination of creative talent production and in-house AI engineering (agentic workflows, RAG, custom software) under one roofAI
  • Large existing avatar roster with dedicated persona pages, so buyers can see finished examples before committingAI
  • Track record with recognisable consumer brands, banks and entertainment companies, plus mainstream press coverageAI
  • Flagship AI influencer work gives a concrete reference point for what a virtual persona campaign looks likeAI
  • Free community gives smaller creators a lower-stakes way to learn the avatar creation and monetisation processAI

Cons

  • No self-serve generator: buyers must go through an agency engagement, which rules out quick one-off assetsAI
  • Pricing is not published anywhere on the homepage, so budget and timeline require a sales conversationAI
  • The site is light on technical documentation for the systems side, with no public detail on orchestration or integration scopeAI
  • Avatar work centres on lifestyle and fashion style personas, so niche or non-consumer brand fits are less provenAI
  • Heavy reliance on one flagship influencer means results for a new brand identity depend on scoping rather than a repeatable templateAI

How much does The Clueless cost?

Pricing

No public pricing. The homepage promotes The Clueless AI Suite with a 40 percent discount on Plus and Infinite plans using code AI40TC26, but no plan prices are listed. Agency work for avatars, campaigns and AI systems is quoted per project.

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Support

Support runs through agency contact rather than a public help centre. The site offers a newsletter and a free Skool community for avatar creators.

Integrations

API integrations are listed as a core systems capability, but the homepage names no specific third-party platforms or connectors.

Features

Two connected offers. The agency side covers more than 100 AI avatars and personas, virtual influencers, digital identities and brand campaigns, led by the Aitana López case. The systems side covers agentic workflows, LLM orchestration, RAG pipelines, API integrations and custom AI software. A separate AI Suite bundles image, video and digital identity tools, and a free AI Avatar Society community supports self-made influencers.

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Frequently asked questions about The Clueless

  • How much does The Clueless cost?
    No public pricing. The homepage promotes The Clueless AI Suite with a 40 percent discount on Plus and Infinite plans using code AI40TC26, but no plan prices are listed. Agency work for avatars, campaigns and AI systems is quoted per project.
  • Does The Clueless have an API?
    Yes, The Clueless offers an API.
  • How do you use The Clueless?
    The walkthrough on this page covers 6 steps: 1. Browse the avatar roster 2. Study a full persona project 3. Review the influencer programme 4. Check the digital identity and campaign offer 5. Scope the systems side 6. Join the community for a DIY route.
  • What platforms does The Clueless support?
    The Clueless is available on Web App.
  • What does The Clueless integrate with?
    API integrations are listed as a core systems capability, but the homepage names no specific third-party platforms or connectors.
  • What are the limitations of The Clueless?
    No self-serve generator: buyers must go through an agency engagement, which rules out quick one-off assets. Pricing is not published anywhere on the homepage, so budget and timeline require a sales conversation. The site is light on technical documentation for the systems side, with no public detail on orchestration or integration scope.

Status

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Added10/21/2026

Platforms

Web App

Pricing

PaidSubscription

Categories

AI InfluencersGenerative ImageAvatarImage Generator