Trendata

Trendata is a demand intelligence platform that analyses daily search, social and AI signals to forecast market demand up to 12 months ahead. It serves strategy, marketing, product and operations teams with a connected workspace for market sizing, consumer needs and brand positioning.

Trendata is a demand intelligence platform built for teams that need to see where their market is going, not just where it has been. It continuously analyses roughly 18.5 billion orientation moments per day from search, social and AI platforms, then translates those signals into a connected view of market demand, customer needs and brand position. The core promise is timing: Trendata claims visibility into emerging demand two to six months earlier than internal performance data, with forecasts extending up to twelve months ahead. The tool is aimed at strategists, marketers, product managers and operations planners in consumer-facing businesses. Strategy teams use it for market sizing, growth opportunity mapping and scenario planning. Marketing teams apply it to understand consumer needs, shape brand positioning and plan campaigns around real demand. Product teams work with it for assortment planning, spotting product opportunities and timing launches. Operations teams lean on the forecasts for inventory planning and regional demand preparation. The homepage lists brands such as Brabantia, Dunlop Protective Footwear, Dille & Kamille and PME Legend among its customers. In practice, Trendata works as a single workspace where a user asks a market question and receives demand intelligence as an answer. The platform organises data along several dimensions: market, category, type, specification and attribute, so users can drill from broad market shifts down to the needs and specifications behind them. Perspectives span market demand, customer needs and brand position, and the interface surfaces example signals such as category growth in a specific country or an emerging challenger brand gaining share. Trendata sits in the market research and analytics space, but its emphasis on forward-looking demand signals and continuous monitoring distinguishes it from traditional survey-based research tools. It is closest in spirit to trend intelligence and consumer insights platforms, though the homepage positions it specifically around demand forecasting and orientation moments rather than general market reports. Access is arranged through a booked call rather than self-serve signup, and the site does not publish its pricing structure.