Truffle

Track what ChatGPT, Claude, Gemini and Perplexity say about your brand

Intermediate
Screenshot of Truffle, Track what ChatGPT, Claude, Gemini and Perplexity say about your brand

What is Truffle?

Truffle is a website audit tool that tracks what ChatGPT, Claude, Gemini and Perplexity say about your brand. Truffle measures how often and where ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews recommend your brand, scoring visibility per engine and turning each gap into a prioritized task.

Truffle is an AI visibility tracker built around a simple observation: buyers increasingly ask an assistant for a recommendation instead of scanning ten search results, and they get one answer. The product monitors whether your brand appears in that answer, where it ranks in the recommendation list, and whether the model links to your site or to someone else's. It covers ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Overviews and AI Mode, and reports a single Visibility Index from 0 to 100 alongside per engine breakdowns. The index is position weighted and link aware, and engines are weighted by their real world reach rather than treated equally. The workflow starts with prompts. You add the purchase intent questions your buyers actually type, and Truffle suggests more based on your domain and market. Personas can be defined by country and language, so a buyer in Germany and a buyer in Spain are measured separately. Every prompt runs daily across the standard engines, with AI Mode on a weekly cycle and hundreds of additional models available on demand. Results roll into a competitor ranking that includes brands AI mentions without your knowledge, a share of voice view with overtake alerts, and a perception read on traits such as trust and value for money. The distinguishing feature is that Truffle keeps Google in the same project. Classic top 10 rankings, AI Overviews and AI Mode sit next to the chatbot answers, which exposes the gap between where you rank and whether you get recommended. Each gap becomes a task with a projected impact range and a source, and tasks push to a Kanban board in one click. A free live check runs on a domain without signup and returns a PDF report plus an option to have a project set up for you. It suits SEO and content teams, digital PR leads and agencies managing several brands, particularly in competitive categories where AI answers cite a short list. Teams that only need chatbot mentions may find the Google side extraneous, and the positioning assumes a marketing owner who can act on the recommendations rather than a solo operator watching a score.

How do you use Truffle?

  1. 1Run the free live check on your domain
    Enter your domain on the homepage. Truffle identifies your brand, industry and market, generates buyer personas from the site, and asks real buyer questions of ChatGPT, Claude, Google and Perplexity in real time. No signup is needed and the run takes roughly 90 seconds.
  2. 2Review which models recommend you
    Read the snapshot answer by answer. Each model shows whether you were mentioned, at what position, and whether the citation links to your domain or a competitor's. Download the PDF report if you need to circulate the result internally.
  3. 3Set up personas and prompts
    In Smart Onboarding, choose the buyer personas and purchase intent questions that match your business. Truffle suggests additional prompts, and you can separate markets by country and language so each audience is measured on its own.
  4. 4Connect Google sources and select engines
    Decide which assistants to track and enable the Google side, which adds classic top 10 rankings, AI Overviews and AI Mode next to the chatbot view. Additional models beyond the six standard engines can be added on demand.
  5. 5Read the index and competitor ranking
    Use the dashboard to compare your Visibility Index over time against configured and auto-discovered competitors, check share of voice and overtake alerts, and open any number to inspect the raw model answer with citations highlighted.
  6. 6Turn gaps into tracked tasks
    Each insight carries a projected impact range and its source. Push the highest priority item to your Kanban board in one click, keeping the original AI answer attached so the marketing owner has the evidence.

Pros and cons

Pros

  • Single Visibility Index plus per engine breakdowns, so a strong Gemini week does not mask a Perplexity blind spotAI
  • Combines Google top 10, AI Overviews and AI Mode with chatbot answers, which pure AI visibility tools leave outAI
  • Competitor auto-discovery surfaces brands the models recommend that you were not trackingAI
  • Gaps convert into prioritized tasks with projected impact ranges and one click push to a Kanban boardAI
  • Free live check on a domain takes about 90 seconds, needs no account and returns a PDF reportAI

Cons

  • Pricing is not published on the homepage, so budget planning requires a demo callAI
  • Perception scoring is still in beta and should not be relied on for reporting yetAI
  • Project setup and persona selection lean on the vendor's onboarding rather than full self serviceAI
  • Live check sample data is illustrative, and the exact index weighting stays inside the productAI
  • No listed integrations beyond the Kanban handoff, so CRM and BI pipelines are not coveredAI

How much does Truffle cost?

Free trial

The homepage offers a free AI visibility check: enter a domain, no signup, about 90 seconds, with results delivered as a PDF report by email. It is a one-off snapshot rather than a free trial of ongoing daily tracking.

Learn more

Support

Support runs through a 30 minute demo booked by calendar link, where results are reviewed live on your market. Project setup can be handled by the team, with access sent by email.

Features

Visibility Index from 0 to 100 with per engine scores across ChatGPT, Gemini, Claude, Perplexity, Grok, AI Overviews and AI Mode. Daily prompt runs, persona and market segmentation, competitor auto-discovery, share of voice and overtake alerts, Google rankings side by side with AI answers, perception scoring in beta, and prioritized recommendations that push to a Kanban board.

Frequently asked questions about Truffle

  • Does Truffle offer a free trial?
    The homepage offers a free AI visibility check: enter a domain, no signup, about 90 seconds, with results delivered as a PDF report by email. It is a one-off snapshot rather than a free trial of ongoing daily tracking.
  • How do you use Truffle?
    The walkthrough on this page covers 6 steps: 1. Run the free live check on your domain 2. Review which models recommend you 3. Set up personas and prompts 4. Connect Google sources and select engines 5. Read the index and competitor ranking 6. Turn gaps into tracked tasks.
  • What platforms does Truffle support?
    Truffle is available on Web App.
  • What are the limitations of Truffle?
    Pricing is not published on the homepage, so budget planning requires a demo call. Perception scoring is still in beta and should not be relied on for reporting yet. Project setup and persona selection lean on the vendor's onboarding rather than full self service.

Status

StatusActive
Views0
Outbound clicks0
Added10/21/2026

Platforms

Web App

Pricing

Freemium