v0 by Vercel

v0 by Vercel is an app creation tool. Vercel's prompt-driven builder that generates and iterates full-stack web interfaces, backed by a large template gallery of landing pages, dashboards, components, games and storefronts.

v0 by Vercel is a collaborative AI assistant for the web. Instead of starting from an empty codebase, you describe what you want in plain language and the tool turns that request into a working interface, then keeps refining it as you ask for changes. The homepage frames it around a single open question, "What do you want to create?", with a prompt box, an attachment drop zone and a row of ready examples such as a contact form, an image editor, a mini game and a finance calculator. The promise is not a mockup but a full-stack application: screens, layout, interactive behavior and the surrounding app structure. In practice the product works as a chat over a live build. You type a request, review the rendered result, and respond with corrections or new requirements until the page behaves the way you intended. That conversational loop suits people who know what they want visually but would rather not hand-write the markup and state logic. Templates carry much of the starting weight. The library is organized into Apps and Games, Landing Pages, Components and a browse-all view, and the individual entries show social proof through view and like counts. Sample entries include SaaS landing pages, dashboards, portfolios, storefronts, a Shopify ecommerce template, a newsletter layout, shader hero sections and small interactive pieces. The tool is aimed at founders and product teams shipping marketing sites, front-end developers who want a first pass they can edit, and designers who prefer describing an outcome to specifying every property. Because templates can be opened and adapted rather than rebuilt, it also works as a learning surface for people new to component-driven development. v0 Max appears as an account tier on the homepage, but prices, limits and plan details are not published there, so those figures need checking on the site itself. Among alternatives, v0 leans toward production web work rather than static mockups: the output is meant to be iterated and scaled, and the template gallery is a genuine shortcut when a common page type already exists. The trade-off is that the chat-first workflow hides decisions in generated code, so teams still need review habits to keep quality consistent.