viral.app

viral.app is an AI tool that tracks manage and pay UGC creators across short-form platforms. A UGC marketing platform that tracks creator and competitor performance across TikTok, Instagram, YouTube, Facebook and Snapchat, manages campaigns and applications, and automates performance-based payouts, invoicing and reporting.

viral.app positions itself as an operating system for UGC marketing: a single workspace where brands and agencies hire short-form creators, watch how their posts perform on TikTok, Instagram Reels, YouTube Shorts, Facebook and Snapchat Spotlight, and settle payments once the numbers are in. The pitch is aimed at teams that outgrew spreadsheets, cold DMs and hand-built CPM math but do not want to bolt together four separate tools to run a creator program. The tracking layer is the core of the product. Any public account, video or hashtag URL can be added without logging into the underlying social network, and the platform pulls views, CPM rates and revenue into one cross-platform dashboard. Data refreshes daily on every plan, with hourly syncs and manual refreshes available higher up. Competitor accounts get their own tracking space, so a brand can study which creators and formats are winning in its niche. AI tagging classifies videos, which lets a team follow specific hashtags rather than every post from an account. Campaign work sits on top of that. Teams post a job and receive applications from creators, or invite people they already work with, then define base fees plus performance bonuses. viral.app calculates the payout, raises the invoice and pays the creator, which removes much of the payment dispute overhead common in UGC. Reporting can be pushed into Slack or Discord, shared through public dashboards that do not expose platform access, and extended through an API, CSV export, n8n and OpenClaw. The product suits growth marketers, UGC agencies and creator communities handling volume rather than one-off collaborations, and it competes with creator marketplaces on one side and general social analytics tools on the other by combining both with payouts. Hosting is in Germany, with role-based permissions for external stakeholders.