Virlo

Virlo is a reel finder tool that finds outlier short-form videos and turn them into scripts. Virlo is a TikTok, Instagram and YouTube research tool that ranks short-form videos by outlier score, explains the hooks and formats behind them, and turns winners into scripts, briefs and client reports.

Virlo is a social listening and research tool built around one idea: the videos worth studying are not always the ones with the biggest accounts behind them. The platform scores short-form video against each creator's own baseline, so a channel that normally pulls a few thousand views and suddenly breaks millions ranks above a large account having an ordinary week. The underlying library holds more than 14.7 million outlier videos drawn from TikTok, Instagram and YouTube, with Meta Ads coverage included for paid research. Setting up research starts with a single sentence describing the niche, a brand, a product category, a competitor. A content agent converts that prompt into search terms, queries the database and returns matching outliers, typically within about a minute. Agents can run once or repeat on a daily, weekly or monthly schedule, so a team opens the tool to fresh results rather than starting from a blank search box. Each returned video is broken into its hook, hook type, format and angle, and a copilot named Vee answers plain English questions about hooks, formats, trending topics, hashtags and creators, with every answer citing the videos behind it. The research layer extends to competitor tracking (accounts are checked on a schedule and flagged when a post breaks out), audience insights read from comments by age, gender and country, and identification of sponsored content along with the brand named and the call to action used. Selected winners can be turned into scripts written in the user's voice, creative briefs for editors and creators, or client-ready reports exported as PDF, Excel, CSV or JSON. The product is aimed at agencies managing several brand accounts, e-commerce and mobile app teams, UGC and clipping operations, and SaaS founders who want the data through an API. Virlo sits in the same territory as manual scrolling, spreadsheet research and general social analytics suites, but orients everything toward pre-production: what to make next. Smaller teams get a repeatable research loop without dedicated analysts; developers get programmatic access to the outlier database.