Ada by Sightx

Ada by Sightx is a question answering tool. Ada is the AI research consultant inside SightX. It drafts surveys and experiments from a prompt, classifies open-ended responses, answers targeted questions about the data and writes executive summaries, so consumer research teams can move from brief to insight faster.

Ada is the generative AI consultant built into the SightX consumer research platform. It behaves like a research assistant that stays available around the clock, sitting inside the same dashboard where studies are built, fielded and analyzed. Rather than a standalone chatbot, Ada is woven into the workflow: it can propose research best practices, draft a survey or experiment from a short brief, and then help interpret the responses that come back. The intended audience is broad. Dedicated research teams get a way to compress the drafting and coding work that eats into project timelines, while product, marketing and insights groups without formal research training get guided structure through SightX's interface. Users describe their business, products or goals in plain language, and Ada suggests the questions worth asking and the experiments worth running. Scoping happens first, then Ada generates the survey or experiment live on the dashboard, where questions can be edited, removed or added as the study takes shape. Analysis is the other half of the pitch. Ada classifies open-ended text responses and answers targeted questions about them, for example how often a brand is mentioned within positive sentiment, or which themes appear often enough to support a hypothesis. Anecdotes can be pulled from the data to back up a conclusion. Ada also assembles executive summaries, flags key findings and proposes further angles for slicing the results. The context matters here. SightX has joined forces with Rep Data, and Ada is one feature of a wider platform rather than a general-purpose assistant that plugs into arbitrary tools. Teams already running studies inside SightX get the most value; anyone looking for a model-agnostic research bot should treat Ada as part of a larger platform decision. Human-led expertise from the SightX research team is offered as a complement when projects need more than prompting.