Apirro

Score and fix how ChatGPT, Gemini and Claude see your brand

Intermediate API
Screenshot of Apirro, Score and fix how ChatGPT, Gemini and Claude see your brand

What is Apirro?

Apirro is an agentic commerce platform that scores brand visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot, recommends fixes for machine readability, and prepares catalogues for AI agent checkout.

Apirro is an agentic commerce platform that measures how often major AI assistants mention a brand and then helps make that brand readable and purchasable by AI shopping agents. It scores visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot, tracks the trend over time, and compares the result with named competitors in the same category. The product is organised as a stack of five modules. AI Discovery produces live multi-model visibility scores, share of voice and brand tone analysis. Agent Optimiser lists the schema, metadata and content fixes that help machines parse product pages, including feeds, llms.txt and crawl rules. A Shopping Agent offers a branded assistant grounded in the real catalogue with cart handoff. Monitoring and Insights logs which agents arrived and what they asked for. Agent Link exposes catalogue endpoints, built around MCP, so agents can query products and transact, with per-agent revocation and an audit log. In practice, a team starts with a free visibility report, which the site says returns results in about 30 seconds. The dashboard then shows an overall score, per-model scores, an agentic readiness breakdown and a list of detected issues such as missing product schema, absent FAQ markup or a robots.txt that blocks AI crawlers. A built-in value calculator estimates the revenue gap using the user's own revenue, order value and conversion inputs. Apirro is aimed at direct-to-consumer and enterprise brands, agencies that want white-labelled scans and multi-client dashboards, and payment providers or marketplaces that want to build agent-readiness into merchant onboarding. It sits between classic SEO suites and newer generative engine optimisation trackers, with the distinguishing step of moving past monitoring into transaction readiness. Much of its supporting evidence is third-party market research quoted on the homepage, so buyers should validate the projections against their own data.

How do you use Apirro?

  1. 1Request your free AI visibility report
    Use the get access page to submit your store and receive a scan of how AI assistants currently see your brand.
    Apirro — Request your free AI visibility report
  2. 2Review scores in the dashboard
    Check the overall score, per-model results for ChatGPT, Gemini, Claude, Perplexity and Copilot, and the competitor ranking.
    Apirro — Review scores in the dashboard
  3. 3Work through the detected issues
    Apply the suggested fixes, such as adding product schema, FAQ markup and opening robots.txt to AI crawlers.
    Apirro — Work through the detected issues
  4. 4Connect your catalogue for agents
    Set up Agent Link so AI agents can query products and transact, with per-agent access control.
    Apirro — Connect your catalogue for agents
  5. 5Track changes over time
    Use monitoring to watch score trends, share of voice and which agents visited your site.

Pros and cons

Pros

  • Scores visibility across five major assistants in one dashboard, with competitor ranking and share of voiceAI
  • Gives concrete fixes such as schema, feeds, llms.txt and crawler rules instead of only reporting numbersAI
  • Covers the full path from being cited to being transactable, including an MCP-based catalogue endpointAI
  • Free report and 7-day trial let a team see its own score before committingAI
  • Separate solution pages for brands, agencies and payment providers suit different buying contextsAI

Cons

  • Focused on commerce and product catalogues, so it fits less well for brands without products to sell onlineAI
  • Autonomous agent checkout is described as ready to unlock, so transaction features depend on agent adoptionAI
  • Homepage statistics come from third-party studies and a calculator with default assumptions, not product proofAI
  • Pricing details are not shown on the homepage, so cost comparison requires visiting the pricing pageAI
  • Requires technical changes to the site (schema, feeds, endpoints), which may need developer timeAI

How much does Apirro cost?

Free trial

The homepage advertises a 7-day free trial and a free AI visibility report with results in about 30 seconds.

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Pricing

Pricing is not stated on the homepage. A dedicated pricing page exists, and the site offers a free AI visibility report plus a 7-day free trial.

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Support

Support options on the homepage include a book-a-demo page, a blog and a how-to guide on agentic readiness. Support channels and response times are not stated.

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Integrations

The homepage mentions MCP and UCP-style standard endpoints, schema.org markup, product feeds and cart handoff in the shopping agent. No specific third-party app integrations are listed.

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Features

Multi-model visibility scoring, competitor ranking, share of voice, brand tone analysis, agentic readiness scores, schema and feed fixes, llms.txt and crawl rules, a branded shopping agent, agent traffic logs, alerts and MCP-based catalogue access.

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Frequently asked questions about Apirro

  • How much does Apirro cost?
    Pricing is not stated on the homepage. A dedicated pricing page exists, and the site offers a free AI visibility report plus a 7-day free trial.
  • Does Apirro offer a free trial?
    The homepage advertises a 7-day free trial and a free AI visibility report with results in about 30 seconds.
  • Does Apirro have an API?
    Yes, Apirro offers an API.
  • How do you use Apirro?
    The walkthrough on this page covers 5 steps: 1. Request your free AI visibility report 2. Review scores in the dashboard 3. Work through the detected issues 4. Connect your catalogue for agents 5. Track changes over time.
  • What platforms does Apirro support?
    Apirro is available on Web App.
  • What does Apirro integrate with?
    The homepage mentions MCP and UCP-style standard endpoints, schema.org markup, product feeds and cart handoff in the shopping agent. No specific third-party app integrations are listed.

Status

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Added10/8/2026

Platforms

Web App

Pricing

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