Ask Cassie by Coupa

Ask Cassie by Coupa is an AI chat bot tool. Ask Cassie is Coupa's conversational sales agent for spend management buyers. Visitors ask questions, get pointed to relevant Coupa solutions and guided demos, and leave with concrete next steps or a sales handoff.

Ask Cassie is a sales-facing AI agent built by Coupa and presented on its own page as a way to explore the vendor's product line without waiting for a callback. The agent is framed as a super agent for sales conversations: a visitor asks questions about spend management needs, and Cassie responds with guidance toward the Coupa solutions that match, backed by product demos and clear next steps rather than a generic brochure download. The page is deliberately narrow in scope. It offers a talk control, a set of suggested topics (watch a product demo, speak to sales, learn more about Coupa, hear from customers) and little else. That structure tells you who it is for: procurement, finance and spend management teams in the early research phase who want orientation before committing to a discovery call with a human representative. It is a front door, not a full evaluation environment. In practice the flow is conversational. A visitor opens the agent, asks a question in natural language, and receives a routed answer that may include a guided demo or a handoff to the sales team. The suggested topics act as shortcuts for people who do not know what to ask first, which is a sensible design choice for a category with dense terminology. The agent runs in the browser and requires cookie consent to function, so the first interaction may be a preferences prompt rather than a question box. Where it fits: Cassie sits closer to an interactive sales assistant than to a general purpose chatbot. Buyers comparing spend management suites can use it to shortlist features and get a demo on their own schedule, but it will not replace hands-on trials, reference calls or a scoped proposal. Anyone outside the Coupa ecosystem looking for a neutral comparison should treat its answers as vendor framing. The tool is best understood as a low-friction first conversation with the seller, useful when a buyer wants orientation now and a human follow-up later.