Attention Insight Heatmaps

Predict where eyes land before a design ships

Beginner
Screenshot of Attention Insight Heatmaps, Predict where eyes land before a design ships

What is Attention Insight Heatmaps?

Attention Insight Heatmaps is an image reviewer tool that predicts where eyes land before a design ships. Predictive attention heatmaps for websites, ads, product screens and short videos.

Attention Insight Heatmaps is a predictive eye-tracking service. It uses a model trained on millions of recorded human eye fixations to forecast where viewers will look on a website, ad, product screen or short video. A file goes in, and within seconds the system returns a heatmap, attention and clarity scores, a contrast map and written recommendations. The pitch is plain: run the test before launch instead of renting an eye-tracking lab and waiting weeks for a report. The strongest use case is narrowing design options. A team with five homepage drafts can analyze all five, compare scores, and bring only the two best into real usability testing. The platform also produces shareable links and percentage-of-attention figures for individual elements, which helps when a stakeholder asks why a logo sits where it sits. Case studies on the site cite conversion, click-through and download gains after redesigns were guided by the tool, though those numbers come from the vendor and should be read as marketing material rather than independent research. Attention Insight sits in the same bracket as other predictive attention products, and its practical advantage is speed and low setup. It suits product designers, marketing and growth teams, agencies and landing page builders who want a validation layer between the mood board and the live environment. It rewards teams that already test; it does not replace a proper usability session. The output is a probability map, and a model trained on aggregate fixation data cannot know your specific audience, cultural context or the copy that precedes the screen being tested. Expected workflow is upload, read the heatmap, adjust hierarchy, re-run and compare versions. A Figma integration is mentioned by users on the site, but the full integration list is not published on the homepage, so confirm coverage before committing a team to it.

How do you use Attention Insight Heatmaps?

  1. 1Start a free analysis
    Create an account from the signup page to unlock the 14 day trial. The site also offers a no-signup route for a first test, which is the fastest way to see what the output looks like.
    Attention Insight Heatmaps — Start a free analysis
  2. 2Upload the design or clip
    Create a new analysis and upload the website screenshot, ad, product visual or short video you want to test. Confirm you have permission to use the file before submitting it.
  3. 3Read the heatmap and scores
    Review the attention heatmap alongside the clarity score, focus score and contrast map. Check whether the CTA, headline and key visual are pulling attention where you intend.
  4. 4Act on the recommendations
    Open the AI recommendations panel and adjust hierarchy, contrast or placement. Re-run the same file so you can compare before and after on identical settings.
  5. 5Share results and compare versions
    Generate a shareable link for stakeholders, or line up several variants side by side to pick the finalists that deserve real user testing.
  6. 6Book a guided walkthrough
    If the team needs help interpreting scores or setting up a comparison, book the 30 minute personalized demo, which analyzes a design of your choice.
    Attention Insight Heatmaps — Book a guided walkthrough

Pros and cons

Pros

  • Returns attention heatmaps and scores within seconds, so iterations are fastAI
  • Element-level percentage of attention and shareable report links help settle stakeholder debatesAI
  • Useful filter for trimming a long list of design variants before real usability testingAI
  • No eye-tracking hardware or lab setup required, and the pricing page's 14 day trial needs no cardAI
  • Multiple case studies document conversion and click-through gains after attention-led redesignsAI

Cons

  • Predicted attention is a model output, not observation of your actual audience segmentsAI
  • Homepage does not publish plan prices, seat limits or analysis quotas, so cost is unclear upfrontAI
  • Integration coverage beyond the user-mentioned Figma workflow is not documented on the homepageAI
  • Case study lift figures are vendor-reported and lack independent verificationAI
  • Video analysis appears limited to short clips, so full-length ad or product walkthroughs may not fitAI

How much does Attention Insight Heatmaps cost?

Free trial

A 14 day free trial is offered and the signup page states no credit card is required. A no-signup analysis option is also promoted on the homepage for a first look at the output.

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Support

Support runs through a bookable 30 minute personalized demo with a product specialist, alongside the demo contact page. Self-serve help documentation is not described on the homepage.

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Integrations

A Figma integration is referenced in a customer quote on the homepage. No other integrations are listed in the homepage content, so verify the current list before relying on a specific toolchain.

Features

Attention heatmap, clarity score, focus score, contrast map and percentage of attention per design element. AI recommendations, shareable analysis links, variant and competitor comparison, and support for websites, ads, product visuals and short video clips. A Figma workflow is mentioned in user quotes.

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Frequently asked questions about Attention Insight Heatmaps

  • Does Attention Insight Heatmaps offer a free trial?
    A 14 day free trial is offered and the signup page states no credit card is required. A no-signup analysis option is also promoted on the homepage for a first look at the output.
  • How do you use Attention Insight Heatmaps?
    The walkthrough on this page covers 6 steps: 1. Start a free analysis 2. Upload the design or clip 3. Read the heatmap and scores 4. Act on the recommendations 5. Share results and compare versions 6. Book a guided walkthrough.
  • What platforms does Attention Insight Heatmaps support?
    Attention Insight Heatmaps is available on Web App.
  • What does Attention Insight Heatmaps integrate with?
    A Figma integration is referenced in a customer quote on the homepage. No other integrations are listed in the homepage content, so verify the current list before relying on a specific toolchain.
  • What are the limitations of Attention Insight Heatmaps?
    Predicted attention is a model output, not observation of your actual audience segments. Homepage does not publish plan prices, seat limits or analysis quotas, so cost is unclear upfront. Integration coverage beyond the user-mentioned Figma workflow is not documented on the homepage.

Status

StatusActive
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Added10/21/2026

Platforms

Web App

Pricing

Free TrialPaid