Calyo

Calyo is an AI agent for influencer marketing that searches social platforms for matching creators, writes personalized outreach, handles rate negotiations and tracks posts and campaign progress in one dashboard.

Calyo is an AI agent aimed at influencer marketing teams that want to run creator campaigns without the spreadsheet work. Instead of querying a stored database of profiles, it searches Instagram and TikTok directly, reading bios and analyzing the content creators actually publish, then ranks matches with a relevance score and a short explanation of why each profile fits. The workflow runs from discovery to reporting. A user describes the kind of creator they want in plain language, for example clean beauty creators in a given city, and the agent returns candidates with follower counts, engagement rates and match reasons. Calyo then drafts outreach emails that reference each creator's recent posts and sends them as a sequence. When replies arrive, the agent handles the back-and-forth on rates, timelines and deliverables, with the user approving messages before they go out. Once creators are on board, a tracking view detects Stories, Reels and Posts that mention the brand and gathers them in one dashboard. A pipeline view follows each creator from identified to reached out, replied, confirmed and posted across a campaign. The site's own figures claim a 35% email response rate against a 5% industry average, about 40 hours saved per month and 92% profile relevance, though these are vendor numbers rather than independent benchmarks. Calyo suits solo founders, growth managers and agencies running campaigns from ten creators up to a thousand. Instagram is the supported source today, with TikTok marked as coming soon, and Shopify, Klaviyo, Adjust and AppsFlyer are listed as connected tools. Among alternatives, it sits against enterprise influencer platforms built around large searchable databases, filters and manual workflows. Its pitch is the opposite: fewer dashboards to configure and more of the repetitive work delegated to an agent. The company also publishes guides on influencer pricing, micro-influencer discovery and platform comparisons, which help new users plan a first campaign.