Clarify

Clarify is an AI-native CRM that unifies records, prospecting, enrichment, reporting and call intelligence, with agents that draft campaigns, log meetings, create deals and build pipeline reports for GTM teams.

Clarify is a CRM built around AI agents rather than manual data entry. It combines contact and deal records, prospecting, enrichment, reporting and call intelligence in one workspace, and positions the software as the layer that handles the administrative work surrounding each sale so reps can spend their time talking to buyers. The product is aimed at fast-moving go-to-market teams, including sales, founders and GTM operations staff, who want a lighter alternative to heavyweight CRM suites. Customer quotes on the homepage compare it favorably with Salesforce on setup effort and describe it as something that largely runs itself. The company says more than 8,000 GTM teams use it. In practice, work happens through a chat-style assistant that sits next to the records. The homepage walks through four jobs: Find, Reach, Remember and Report. A user can ask for heads of finance at small companies in a city, and the Lead Finder returns a saved search with email confidence scores. A follow-up request turns the top leads into a multistep campaign, such as a LinkedIn connection request followed by an email and a threaded reminder, which the user reviews before sending. After a recorded meeting, the assistant reads the transcript, creates a linked deal with stage, amount and next step, and drafts the follow-up email. Reports are generated the same way, for example an active pipeline view that attributes deals to a specific campaign. The workspace also includes a daily summary of meetings and tasks, plus sections for workflows, forms, signals, skills and connectors. Clarify also exposes an official MCP server, so outside agents such as Claude, ChatGPT or Cursor can work against the CRM data. Among alternatives, it competes with traditional platforms like Salesforce and HubSpot on one side and with point tools for lead sourcing and sales outreach on the other. Its pitch is consolidation: one system instead of a CRM plus separate prospecting, enrichment and meeting-notes tools. Teams that need deep custom enterprise configuration should check the trust and pricing pages first.