CraftPilot

CraftPilot is a website audit tool that automates Etsy SEO, listings, and marketing campaigns for shop owners. CraftPilot connects to Etsy via OAuth 2.0 to audit shop health, generate SEO keywords and listings, and automate Pinterest, blog, and email marketing that drives traffic back to Etsy listings.

CraftPilot is a marketing automation tool built specifically for Etsy sellers. It connects to a shop through the official Etsy Open API v3 using OAuth 2.0 PKCE, giving it read-only access without ever storing an Etsy password. Once connected, it audits listings and returns a Shop Health Score along with specific, prioritized fixes covering title SEO, tag coverage, photography, and pricing competitiveness. Beyond auditing, the tool generates keyword research, listing titles, tags, and descriptions tuned to buyer search intent, then extends that work into marketing content: Pinterest pins, SEO blog posts, and email campaigns that route traffic directly to the seller's Etsy listing URLs. New listings trigger automatic content drafts across these channels, and a weekly content plan keeps the campaign moving without manual planning. The product is aimed at solo makers and small shop owners across categories such as jewelry, clothing, home decor, digital downloads, candles, pottery, stickers, and vintage goods who want to spend less time on manual SEO and marketing busywork. A free tier lets anyone paste a public shop URL for an instant Health Score, and a handful of free tools (keyword explorer, fee calculator, tag generator, SEO checker, listing title generator) are usable without an account. Paid plans starting with Starter unlock ongoing AI content generation and shop-growth tooling. CraftPilot positions itself against dedicated Etsy SEO tools like Marmalead by adding a layer beyond keyword research: an owned audience system built around a branded product showcase and email list that isn't subject to marketplace algorithm changes. Sellers already using single-purpose SEO checkers may find CraftPilot's broader scope useful, though it asks for deeper Etsy account access than a standalone keyword tool.