Criteo GO

Criteo GO is a self-service, AI-driven ad platform that lets ecommerce brands launch display, web, social and video campaigns from one account, with fast Shopify onboarding and a free ad credit offer for new advertisers.

Criteo GO is a self-service advertising platform aimed at brands that want to run paid campaigns without building a large media team. It draws on Criteo's commerce data and AI to help advertisers find shoppers, bring them to a site and push them toward a purchase. The product is positioned around three goals: driving discovery among people searching for similar products, attracting new customers at the moment they are ready to buy, and lifting conversions from both new and returning buyers. Campaigns can run across several formats from one account. Display ads aim at undecided shoppers, web placements reach audiences on premium sites and apps outside the large walled platforms, social ads target discovery and engagement on social networks, and video covers storytelling in higher-quality environments. The setup is built around the goal an advertiser picks, so the system shapes the campaign around that objective instead of asking for manual configuration of every parameter. In practice the flow is short: sign up, set up a product catalog, set up tagging, then launch campaigns, which the site describes as taking about five clicks. Shopify merchants get a faster route, since catalog and event setup is described as a few clicks, with first campaigns possible within days. The site also offers a performance estimator that takes a website address and projects results for similar businesses, a help center, a blog, an academy course and customer success stories. A limited offer of up to $1,500 in free ad credit applies when a first campaign launches, subject to terms. GO fits small and mid-sized retailers and ecommerce brands that want retargeting and prospecting reach beyond a single marketplace or social network, without hiring an agency. Compared with managing separate ad accounts on search and social platforms, it consolidates channels in one interface, though it ties the advertiser to Criteo's partner ecosystem and its own measurement. Teams that need fine-grained manual control or deep custom bidding may find a more traditional demand-side platform better suited.