Frameway

Frameway is an agentic video editor for marketing teams. Describe the video in chat, and it turns raw footage into editable, brand-kit-styled cuts in every social format, including a Slack and Teams workflow with approvals and scheduling.

Frameway is an agentic video editor built for marketing teams that need a steady flow of on-brand clips without a full editing queue. Instead of starting from a blank timeline, a user uploads video, photos, music or text, describes the video they want in a chat box, and receives a first cut that can be adjusted. A built-in assistant named Framey explains its plan as it works, so the reasoning behind each cut is visible. Under the hood, the product analyzes footage frame by frame, recognizing scenes, faces, speech and the beat of a music track. It then selects strong moments, adds captions, snaps cuts to the detected tempo, and balances music under the voice. Output is not a flattened render: edits sit on a real timeline where every cut, caption and crop is an ordinary clip that can be moved, trimmed or replaced. A brand kit holds logo, colors, typography and tone, and can be imported from a company website or configured by hand, so each edit follows house style. One edit can be exported in several shapes. Native 16:9, 1:1, 4:5 and 9:16 versions are framed for YouTube, X, LinkedIn, ads, feeds, TikTok, Reels and Shorts. A distinctive workflow is the Slack and Microsoft Teams integration: a teammate mentions Framey in a channel, it pulls footage from Google Drive or Dropbox, produces drafts in the brand kit, posts them for approval, applies requested changes, and schedules approved posts to connected social accounts. The product sits between consumer clip generators and traditional nonlinear editors. It targets professionals and in-house marketing groups who value control over the result, with privacy commitments stating that uploads remain the customer's property and are removed on deletion. Access currently runs through a demo request and a waitlist, so evaluation involves contacting the team rather than self-serve signup, and pricing is not published on the homepage.