Gamelight

Gamelight is a rewarded user acquisition platform for mobile games. It pays players back for playtime and in game milestones, targets by age, genre and competitor titles, and uses a ROAS algorithm to scale spend toward the best returning players.

Gamelight is a user acquisition platform built for mobile games and apps, and its central idea is simple: pay users back for real engagement rather than for a single install. Advertisers get a source of direct gamer traffic, and the campaign logic is tuned so that installs convert into sessions, milestones and repeat play instead of a spike that flattens out after day one. The reward mechanics come in two forms. Playtime rewards give players something back for the time they spend inside a game, which nudges longer sessions. Event rewards trigger on key milestones, so the incentive lines up with the moments a developer actually cares about. On top of that sits a ROAS algorithm that automatically shifts spend toward the players and segments producing the best return, reducing the manual babysitting that usually comes with scaling a campaign. Targeting is where the platform earns its keep for growth teams. Campaigns can be aimed by age, by game genre and by competitor titles, so a studio can go after players who already show a taste for similar games. A self serve dashboard keeps targeting, budgets and optimisation in the advertiser's hands, and a built in privacy policy page signals that data handling is treated as part of the product rather than an afterthought. This is a specialist tool, not a general ad network. It suits mobile game studios, user acquisition managers and app marketers who already understand install campaigns and want a rewarded traffic channel alongside their existing buys. The published case studies (Ovivo, Train Miner, Unico Studio, Mattel among them) point to mid sized and larger teams with real budgets. Smaller studios without UA experience will find less hand holding here than at a full service agency.