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Pro and Agency include a 14-day free trial, and you can cancel any time and pay nothing. Strategic Help starts with a call and bills from day one.
Learn moreGoodLads
Google Ads ideas run as experiments, applied only on your approval
Intermediate
What is GoodLads?
GoodLads analyzes the last 30 days of a Google Ads account and proposes ROAS and CPA hypotheses. Ideas run as experiments or paused ads, apply only on approval, and are tracked on a kanban board to a statistical verdict.
GoodLads is an optimization layer for Google Ads accounts that spend roughly €10K to €250K a month. It connects to an account, reads the last 30 days of performance for every campaign, and writes hypotheses aimed at ROAS or CPA. Each hypothesis names the signal found in the account's own data, the change it proposes, and the metric movement it predicts, so a reviewer can judge the reasoning before anything is applied. In practice the product works as a loop. An account overview sizes every campaign by spend and colors it against the account average, a daily feed ranks ideas by the campaign and spend at stake, and each idea arrives as the least risky lever available. That means a proper Google Ads experiment where the channel allows one, a new paused ad where it does not, and a clearly marked live edit (orange, with a two-step confirm) only for the few levers with no safer form, such as an App campaign bid target or a blocking negative keyword. Nothing reaches Google Ads until a specific hypothesis is approved, and there is no autopilot mode. Hypotheses move across a kanban board from proposed to scheduled, live and completed. Finished tests report lift versus control, a p-value and a plain verdict, and a winner can be promoted to the live campaign in one click while a loser is retired. Changes it ships are described as reversible. The tool is aimed at in-house advertisers and agencies running meaningful budgets, with a separate agency plan covering up to 10 accounts at a flat price. It can also be used from Claude, Claude Code, ChatGPT or Codex over MCP. Among alternatives, it sits between generic Google Ads recommendation panels, which tend to push live edits, and full managed-service agencies. Its distinguishing choice is treating each change as a measured experiment with a statistical verdict, which suits teams that value evidence over automation, though it is narrowly focused on Google Ads and does not cover other ad networks.
How do you use GoodLads?
1Connect your Google Ads account
Sign in and approve access through Google's consent screen. With a manager account, the full hierarchy is listed and you choose which accounts to track.
2Preview it on a live account
Open the demo to see the account overview, recommendations feed and kanban board with sample data before connecting your own account.
3Review the account overview and ideas
Check the spend treemap and the daily ranked feed. Each idea names the campaign, the signal behind it and the predicted ROAS or CPA move.4Apply a hypothesis with one click
Choose an idea and deploy it as an experiment or a new paused ad. Live edits are marked in orange and ask for a second confirmation.5Track the verdict and decide
Follow the hypothesis across the board to completion. Promote a winner to the live campaign in one click or retire a loser.
Pros and cons
Pros
- Prefers Google Ads experiments and new paused ads over editing live campaigns, which limits risk to learningAI
- Nothing is applied without a click on a specific hypothesis, and there is no autopilotAI
- Each test ends with lift versus control, a p-value and a clear winner or loser verdictAI
- Every idea names the campaign and the spend at stake, making prioritization straightforwardAI
- Usable from Claude, Claude Code, ChatGPT or Codex over MCP at no extra cost on the Pro planAI
Cons
- Built for accounts spending roughly €10K to €250K a month, so small advertisers may find little fitAI
- Focused only on Google Ads, with no stated coverage of other ad networksAI
- Google offers no read-only scope, so the consent screen requests full Google Ads accessAI
- Some levers, such as App campaign bid targets and negative keywords, can only be applied liveAI
- Support is founder-led calls on the top tier, and the Pro plan lists no dedicated support channelAI
How much does GoodLads cost?
Pricing
Pro is $100 per month for one Google Ads account. Agency is $1,000 per month for up to 10 accounts with team seats and no cut of ad spend. Strategic Help is $2,000 per month with up to 4 founder calls, billed from day one.
Learn moreSupport
No support queue or account manager. Agency and top-tier customers get time with the two founders, with up to 4 calls a month on Strategic Help.
Integrations
Connects to Google Ads through Google's consent screen, including manager accounts. Works from Claude, Claude Code, ChatGPT and Codex over MCP.
Features
Account overview treemap, daily ranked ideas feed, hypotheses with observation, change and predicted metric move, Google Ads experiments, paused new ads, kanban outcome board with lift and p-value, one-click promote or retire, and MCP access from Claude and ChatGPT.
Learn moreFrequently asked questions about GoodLads
How much does GoodLads cost?
Pro is $100 per month for one Google Ads account. Agency is $1,000 per month for up to 10 accounts with team seats and no cut of ad spend. Strategic Help is $2,000 per month with up to 4 founder calls, billed from day one.Does GoodLads offer a free trial?
Pro and Agency include a 14-day free trial, and you can cancel any time and pay nothing. Strategic Help starts with a call and bills from day one.How do you use GoodLads?
The walkthrough on this page covers 5 steps: 1. Connect your Google Ads account 2. Preview it on a live account 3. Review the account overview and ideas 4. Apply a hypothesis with one click 5. Track the verdict and decide.What platforms does GoodLads support?
GoodLads is available on Web App.What does GoodLads integrate with?
Connects to Google Ads through Google's consent screen, including manager accounts. Works from Claude, Claude Code, ChatGPT and Codex over MCP.What are the limitations of GoodLads?
Built for accounts spending roughly €10K to €250K a month, so small advertisers may find little fit. Focused only on Google Ads, with no stated coverage of other ad networks. Google offers no read-only scope, so the consent screen requests full Google Ads access.
